Topics: Customer relationship management, Porter generic strategies, Value added Pages: 3 (844 words) Published: July 11, 2013
1.Using Porter's competitive forces models we can analyze how Akaimai helps the NBA's market competition. 1. Industry rivalry. Basketball leagues around the globe, other sports like soccer, baseball and football. 2. Buyer power. All professional sports are the main treats for NBA's website traffic. 3. Suppliers Power. Basketball fans have a lot of alternatives television, radio, social media etc. and probably the NBA website advantage is to provide insights and commentaries on matches and world distribution. 4. Threat of substitutes. Having great website that offers a great customer experience and excellent insight is a great competitive advantage against substitutes. 5. Threat of mobility. Having a great mobile experience in mobil divises helps fight other websites and social media.

2.Using Porter’s generic strategies model, what do you think is the NBA’s overall strategy or strategies? I have analyzed Porter's generic strategies model and I think that NBA uses differentiation. Because they differentiate content to lead by making used of technological advance provided by Akamai's. May be they also use other specific strategies like global strategy, celebrity strategy and partnership strategy thus, increasing the NBA popularity all over the world.

3.Why is it important that all fans in the world have the same experience?
It is important that all fans in the world have same experience to provide integrity of fans of basketball. Because the NBA most avoid at all cost the feeling of exclusion from fans of other countries. 4.Why is it important that individual franchise owners can build, manage, and distribute on the NBA platform their own content?

There are 29 team franchise member clubs in USA, and 1 in Canada. It is   important that individual franchise owners can build, manage, and distribute on the NBA platform their own...
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