Case Study Dhl Bangladesh

Powerful Essays
CASE STUDY

201

DHL Bangladesh: Managing HeadquartersSubsidiary Relations
By Hemant Merchant Masud Chand
This case revolves around Nurul Rahman, a DHL Bangladesh (DHLB) manager who must recommend which of the two human resource information systems (HRISs) DHLB should adopt to alleviate the escalating workload on its human resources (HR) department. The choice between these systems is difficult: the HRIS favored by regional headquarters is significantly more expensive and likely unsuited to DHLB’s unique needs, whereas the HRIS favored by DHLB—although likely effective—seems to be incapable of meeting headquarters’ strong preference for streamlining human resource systems across disparate Asian subsidiaries. Rahman must carefully balance conflicting stakeholder interests and do so against the backdrop of a politically powerful headquarters that can “make or break” managerial careers. © 2008 Wiley Periodicals, Inc.

L

ate in October 2001, Nurul Rahman, special assistant to the vice president of human resources (HR) at DHL Bangladesh (DHLB), contemplated his options regarding adoption of a human resource information system (HRIS) that the firm’s regional headquarters (HQ) in Singapore had proposed. The HRIS would computerize various human resource management routines and provide a much-needed infrastructure to DHLB’s HR depart-

ment, which had difficulty coping with the organization’s rapid growth. Yet, the proposed HRIS was an expensive initiative that DHLB seemed reluctant to adopt not only due to its uncertain payoffs, but also because its implementation would solely be DHLB’s responsibility. The charge of making an initial recommendation fell on Rahman, who knew his counsel would be heeded by his boss, Mr. Saha, a DHLB veteran who would almost certainly endorse Rah-

This case received the Honorable Mention case award at the 2007 Administrative Sciences Association of Canada conference. The authors do not intend to illustrate either effective or

You May Also Find These Documents Helpful

  • Good Essays

    Case Study 5: DHL Bangladesh 1. What advantages and disadvantages associated with a matrix structure does this case reveal? The matrix structure of DHL lends many advantages and disadvantages to DHL. One advantage can be seen in the ability for DHL to accomplish pockets of business via the geographic settings through specific output groups to handle the diversity of business available for DHL. It keeps the different partitions of business in scope of how to best service each geographic region…

    • 875 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    case study on DHL

    • 1022 Words
    • 5 Pages

    CASE STUDY ON DHL CUSTOMER SATISFACTION The business issue DHL India, had seen a rapid growth in customer contact by email, with more and more of their customers now preferring to contact them by email rather than by phone. The 68-strong customer service team handles around 30,000 customer requests per month. Unn Strand, Head of Customer Service at DHL India, wanted to ensure that they could maintain consistently high standards of service to customers contacting them both by email and by…

    • 1022 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Dhl Case Study

    • 749 Words
    • 3 Pages

    DHL Bangladesh Christina Bellenger University of Phoenix February 7, 208 Introduction DHL Bangladesh, a privately held subsidiary of DHL Worldwide Express, is a pioneer and was acknowledged as a market leader in the air express industry in Bangladesh. This rapid expansion required DHLB to increase the number of employees from 5 to 300. This also increased the workload for DHLB employees, especially for the human resource department. The HR department employed just three employees…

    • 749 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    DHL International: An Ambitious Competitor in Global Logistics Services When Adrian Dalsey, Larry Hillbolm, and Robert Lynn founded DHL as a door-to-door express service between San Francisco and Honolulu in 1969, no one could have imagined the business evolving into a crossborder express delivery group linking 120,000 destinations in more than 220 countries and territories. Now owned by the German company Deutsche Post World Net, DHL offers express services, international air and…

    • 1845 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Bangladesh case study

    • 878 Words
    • 3 Pages

    Bangladesh Floods – Case Study By Nikita Pankhania Background Information: Bangladesh is a MEDC and one the world’s poorest and most densely populated countries. It is located in South Asia, bordered by India in the north, the Bay of Bengal in the east and west, while Myanmar surrounds it to the south. Bangladesh is the eighth most populous country in the world. Bangladesh is also located on the confluences of the river Ganges and Brahmaputra these are two very large rivers which…

    • 878 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Case Analysis of Dhl

    • 1274 Words
    • 6 Pages

    Case analysis of DHL DHL was founded in1969 and has a high performance in the worldwide market. As the important strategic significance and high margin of U.S. express and logistics market, DHL attempted to entry the market since 1983. The value-add services of DHL DHL offers international logistic services. DHL provide three parts of value-add service as Assembly, Kitting and Co-packing Services; Pre-retail Services and other services. Assembly, Kitting and Co-packing Services include Product…

    • 1274 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Dhl

    • 5339 Words
    • 22 Pages

    but on the US market the Express division DHL is only the number 3. The stratgic plan for the Express division DHL of Deutsche World Post Net explores how DHL can become the leader on the US market within the five years. Within the strategic plan the internal and external environment are reviewed and evaluated to define a grand strategy to accomplish the goal. A SWOT analysis shows strenghts, weaknesses, opportunities, threats, and trends of the DHL operation on the US market. The generic strategie…

    • 5339 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    [pic] DEPARTMENT of MARKETING COURSE NAME: Product and Brand Management. An assignment on- Country Branding: A Case Study on Branding Bangladesh. Submitted To: Shaikh Rafiqul Islam Associate Professor, Department of Marketing. Submitted By: Revolution 8th Semester, Session: 2008-09. Date of Submission: 10/12/2012. [pic] REVOLUTION 3rd Batch Session: 2008-09 |Serial: |Name of Students :…

    • 3196 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Flood case study Bangladesh Causes The main cause of the floods was unusually severe monsoon rains and an unusually high volume of runoff from melting snow from the snow caps of the Himalayas. These all increased the amount of surface water and the volume of water in Bangladesh's two main rivers, which are very large and connect. The Ganges and the Brahmaputra both had more than the normal amount of water that they could carry and so were overflowing and flooding. A number of human factors…

    • 850 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Insurance is not new here. Some insurance company formed up here during the British rule in India. At that time, 49 insurance business companies started their insurance policies in this region. The Government of Bangladesh (BD) nationalized the insurance industry in 1972 by the Bangladesh Insurance (Nationalization) Order 1972. From then many different insurance companies are providing acceptable policies to the insurance holders. Prime Islami Life Insurance Limited is one of the pioneers in this…

    • 4413 Words
    • 18 Pages
    Powerful Essays