"Capturiing Hearts"

Topics: Rhetoric, Logos, Ethos Pages: 1 (361 words) Published: March 29, 2014


“ Capturing Hearts”

To complete this assignment I am instructed to assess in terms of ethos, logos, pathos and kairos, a book trailer that is for the book titled; “Dodgeville: Capturing Hearts”. Give my opinion on which rhetorical appeal is used more, explain why I think so and finally evaluate the video as an effective marketing tool. First, while I was unable to see the use of kairos, logos was clearly used, such as when the narrator makes a statement about the 59 to 45 victory. That statement being a statistic qualifies it as logos. That is just one example and though I did see more use of logos, it was far less than ethos. Second, while throughout the trailer the names of many individuals with significant notoriety were mentioned as well as a number of schools clearly demonstrating ethos, I decided ethos was used most never acknowledging the use of pathos. Lastly, while my eyes were open and affixed on my monitor I watched but did not see as the video neared the end and having made my decision, I was mentally hard at work on a draft for my paper. And though my eyes were open they saw nothing, my ears on the other hand were open and paying attention. As the words Capturing Hearts bounced off my eardrums, sensory neurons wasted no time forwarding the information to millions of other neurons to my brain for processing. All thoughts of ethos came to a screeching halt as Capturing hearts processed into PATHOS loud and clear. I watched the video again, though it probably was not necessary as the answer is in the title. In conclusion, my final answer is pathos, because most of the content of the video appeals to the heart stimulating a wide array of emotions, from the thrill of victory, the agony of defeat In my final evaluation I think the trailer is an excellent marketing tool for targeting readers that enjoy inspirational, holsom non fictional stories that stimulate all the feel good emotions within us all. I...
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