candy industry

Topics: Organic food, Organic certification, Organic farming Pages: 4 (748 words) Published: December 9, 2013
Candy is a love for many people around the world young and old, but has anyone thought about what you are actually consuming. Plants, fruits, etc. that are used to make candy are produced with synthetic or chemical fertilizers, weeds are controlled with chemical herbicides and insecticides are used to manage pests and disease, all of those chemical are in your candy you consume. Along with chemicals there are artificial colors, flavors, and preservatives. Studies from American Academy of Pediatrics have shown that this artificial ingredients increase hyperactivity and decrease attention span in a wide range of children with and without learning disability. The question is what you should do about this problem. Organic candy is answer. Our specialized candy will enter the market as USDA organic hard candy with a great taste. Starting with the organic portion of our candy, the organic industry has been on the rise for 10 years and entering the market at this time is great because organic products have become better known in the United States. There are few competitors competing in the organic candy industry and the small amounts are not well known. Even though we will have to compete with competitors with well-known brands such as jolly rancher and skittles we will have an advantage of this competition because of the growth of the organic industry and the future mind sets of American buyers. If we can place our organic product side by side with the conventional candy we can defiantly become a well-known brand in the candy industry. Our candy will have a chance to survive among the competition because organic USDA approved candy is currently only sold in specialty stores such as Whole Foods. We want to branch out and make the candy easily available to customers in such places such as Target, Martins, and Kroger. Looking at the organic aspect of the candy, since 2000 the organic industry has been on the rise and continuing to show healthy growth. The organic...
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