Preview

SWOTT Analysis Examines the internal ans external environmental forces and trends to consider when opening a business

Better Essays
Open Document
Open Document
1044 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
SWOTT Analysis Examines the internal ans external environmental forces and trends to consider when opening a business
SWOTT Analysis: Candy BusinessThis paper examines the internal and external environmental forces and trends to consider when opening a candy business. This paper will look at the legal and regulatory forces of a sole proprietorship and social external trends to consider. The internal forces and trends that will be analysis are strategy, structures, goals, culture, and leadership.

Legal and regulatoryThis business is going to have a sole proprietorship which means that the candy shop will be owned by one individual. This will leave the owner responsible for all the legal and financial liabilities of the business. Sole Proprietorships are probably the simplest and cheapest forms of business organization. They do not require registration with local, state or federal governments (other than taxes and special regulatory agencies). They are businesses which have one owner and they do not have stock. The sole proprietor owns all assets and is responsible for all debts. If the business cannot pay its bills, creditors can sue the owner to collect. The company does not conduct legal or contractual transactions, rather the owner does. Advantages of the sole proprietorship include:•Ease of formation - no legal registrations•Low overhead - income reported as ordinary income to the owners. Taxes tend to be straight-forward•Easy control and direction established by the owner - no boards or advisors.

•Suitable business form for many types of products, services and enterprises (Sole Proprietorship, 2008).

Being a sole proprietor means that the owner will need watch their competition to make sure that they do not lose customers to the competitions that also sale sugar-free candy. Sole proprietor also means the owner assumes all liability risk.

SocialThe candy business will work to promote a healthier environment by advertising their sugar free candies more then regular candy. But they are in the business to sale candy; this will also give their customers an opportunity to make a



References: reyfogle. F.W. (2007). Quality Management. Retrieved July 21, 2008, fromhttp://www.qualitymag.com/CDA/Articles/Feature_Article/BNP_GUID_9-5-2006_A_10000000000000105938Hudak, D. (2008). Pop Rocks: A Discussion of Children 's Culture and Candy Consumption. Retrieved July 20, 2008, from http://www.candyfavorites.com/shop/pop-rocks-history.phpKnowlton, B. (1999). American Topics: How Candy Became Dandy. Retrieved July 18, 2008,from http://www.iht.com/articles/1999/07/22/topics.2.t_5.phpVan Otis Chocolates. (2005). Social and Legal Issues. Retrieved July 20, 2008, fromhttp://it.snhu.edu/classof2006/mcgannheather/vanotis/Social_Legal.htmSole Proprietorship, (2008). Retrieved July 19, 2008, fromhttp://www.companiesinc.com/incorporate/businesstypes/soleprop.asp

You May Also Find These Documents Helpful

  • Satisfactory Essays

    LIT1 task a and b

    • 2391 Words
    • 8 Pages

    SOLE PROPRIETORSHIP: A “for profit business” owned and operated by an individual. Owning a sole proprietorship allows an individual to run a business any way they see fit with few state/federal regulations and limited legal formalities. The owner of a sole proprietorship assumes considerable risks by without liability protection and therefore is held personally liable for any judgments against the company and is susceptible to loss of business assets, personal property and real estate.…

    • 2391 Words
    • 8 Pages
    Satisfactory Essays
  • Good Essays

    LIT1 Task 1

    • 1514 Words
    • 5 Pages

    Sole Proprietorship: A sole proprietorship is owned by only one person. All profits and losses are the responsibility of the owner only.…

    • 1514 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Mktg522 Course Project

    • 8188 Words
    • 33 Pages

    K Girls Tasty Treats will become the go-to vendor of choice for consumers in the greater Sacramento area for scrumptious and healthy homemade baked goods with optional delivery or sit-down service. K Girls Tasty Treats will determine the target market for their products based on market segmentation and average household income. The strengths, weaknesses, opportunities and threats will be indentified so that planning and preparations can be made to address each individual issue and opportunity before it arises. As a new business, it is imperative that K Girls Tasty Treats has identified the current weaknesses and threats which could potentially cause problems or be a threat to the overall success of the business.…

    • 8188 Words
    • 33 Pages
    Powerful Essays
  • Powerful Essays

    LIT 1 Task 310

    • 3134 Words
    • 10 Pages

    Convenience/Burden- Sole proprietorships are very convenient with little burden. There aren’t any regulatory requirements except for filing a DBA in the event the business name does not contain the owner’s…

    • 3134 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    3. What legal considerations affect Cookies- N-Cream’s choice of location? How do those compare with the legal considerations of brick-and-mortar and home-based businesses?…

    • 336 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Discussion 2

    • 581 Words
    • 2 Pages

    Chris and Erica have to consider whether existing businesses will compact their new startup in a positive or negative way. Lena recommended that Chris and Erica perform a formal SWOT analysis, this will help them better understand the competitors in surrounding area. Completing the SWOT analysis will help them make sound decisions on ways to boost profits, and bring in a steady stream of revenue. The analysis will help them in determining their strengths and weaknesses as well as those of their competitors. By identifying the strengths and weaknesses of their competitors, this will give Chris and Erica an advantage when their Corner Café is actually open, and allow them to craft a customer experience that will exceed customer expectations. Considering their menu, the quality and quantity of their product, and price will determine if their café will be able to attract customers. Erica made a great decision to use local produce for fresh produce, this is not only a way to support the community but it can also attract customers. Because we live in a more health conscious society, using the fresh produce will give Corner Café a competitive edge. Offering a menu that offers fresh, organic, unprocessed food contributes to this social factor and gives Chris and Erica an additional advantage.…

    • 581 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    1) In this case, Candace and Charles Nelson displayed many characteristics associated with entrepreneurs such as, self-confidence, tolerance for ambiguity, high energy levels, and share a desire for independence. Candace and Charles displayed confidence by believing in them and in their cupcake business and made the decision to quit their lucrative careers to pursue the uncertainty of the cupcake only bakery. Their confidence could be tied in with their tolerance for ambiguity. Entrepreneurs are risk takers; they tolerate situations with high degree of uncertainty. This is the case for the Nelson’s. To bring the cupcake concept to L.A. during a time that the United States was deeply influenced by the “South Beach Diet” a diet that inspired low-carb eating was a major risk to take. Success in the beginning was uncertain yet they quit their jobs and made a go of it. Having a high energy level is critical in any small business. Hard work was something the Nelson’s were used to. They both were obviously college educated and I am sure it takes a great deal of hard work and energy to be an investment banker. The Nelson’s brought their high energy level to Sprinkles. This is observed through Candace’s actions to get 300 cupcakes ready and flying on a red eye flight to be on the Oprah Winfrey show. Her hard work here gave Sprinkles the publicity it needed to gain a steady customer base. The Nelson’s ignored the negatives surrounding them and pursued their dream. One could argue that they desired independence. This could be the reason that they left lucrative careers that paid them well to venture out and open a cupcake only bakery. Here they are the owners, bosses, employees. They work for themselves and their success or failure is their own.…

    • 1661 Words
    • 7 Pages
    Good Essays
  • Best Essays

    Rogers' Chocolates in 2007

    • 4152 Words
    • 17 Pages

    Rogers’ Chocolates is not using its core competency of strong retail sales ability and its distinctive competency of producing a wide variety of high-quality, hand-wrapped chocolates to attract a sufficient market niche of worldwide tourists and high-income, middle-aged couples that are mainly empty nested or child-free, so that they can maximize their market share and profit volumes in a rapidly growing market in which globalization, product innovation toward a more health-conscious product, and growing buyer preferences are major driving forces. Their tremendous ability in retail sales, in which their 11 stores accounted for 50% of total sales, and financial leverage have not been utilized to expand Rogers’ to profit and market potentials due to a major focus on wholesale accounts. It was stated that wholesale accounts rendered lower profit margins than retail sales, yet the company would ship inventory back to the factory from retail stores to fill back orders and completely goes against the company’s goal of doubling or tripling the company within 10 years.…

    • 4152 Words
    • 17 Pages
    Best Essays
  • Satisfactory Essays

    Rogers Chocolate

    • 281 Words
    • 2 Pages

    The overall chocolate market in Canada was finding itself in a slow-growth environment with only 2% annual growth projections after 2006 and the industry as a whole had been experiencing a decline in growth. The chocolate market has two distinguished sectors – lower quality, more affordable mainstream chocolate and premium, higher cost chocolate. The lower quality sector was performing poorly, whereas the premium sector was experiencing growth around 20% per year, leading traditional companies into the booming premium chocolate market through M&As and launching higher-quality product lines.…

    • 281 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Lit1 Task 310.1.2-01-06

    • 2161 Words
    • 7 Pages

    A sole proprietorship is a form of business that is owned by a single individual. • Liability – Due to the lack of legal distinction between the owner and the business, the owner is fully responsible and liable for all debts that the business incurs in the same manner that an individual is fully responsible and liable for all debts that they incur. There is no legal distinction between the assets of the owner of the sole proprietorship and the business; this means that creditors have the ability to come after the owner’s business and personal material assets. Income Taxes – Since the business is the same as the owner of the sole proprietorship, all profits or losses from the business are filed by the owner on their personal income taxes. All of the profits from the sole proprietorship will be taxed, except for deductions in the form of business expenses. Longevity / Continuity – There is no continuity of the business if the owner dies; the business simply ceases to exist. Control – A major advantage of using the sole proprietorship form of business is the fact that the owner of the business has full control of the business. Profit Retention – The owner of the Sole proprietorship retains all of the profits from the business. Unlike a corporation that is taxed twice, the owner of the sole proprietorship is taxed only at the individual tax rate. Due to this, the owner of the sole proprietorship is able to retain more of the profits. Location – If the owner of the sole proprietorship decides to move to another state, they simply need to register a new DBA (Doing Business As) in that state. Convenience / Burden – Sole proprietorships are not governed by the same regulations that corporations are faced with (i.e. annual meetings, state fees, annual reports, etc.) Sole proprietorships are an easy, inexpensive, and convenient way of doing business.…

    • 2161 Words
    • 7 Pages
    Better Essays
  • Good Essays

    confection industry in the United Kingdom (UK). The four brands this report studies in detail…

    • 6501 Words
    • 27 Pages
    Good Essays
  • Satisfactory Essays

    Res 351 Week 1

    • 881 Words
    • 4 Pages

    Campbell’s Confections often receives requests from individuals to open and manage a new candy store. To help prospective owners, Campbell’s Confections has prepared a guide to provide answers to frequently asked questions. The guide is a resource for preliminary planning—not a replacement for the services of professionals. Tax and legal professionals should be considered before final decisions are made.…

    • 881 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    People everyday use food as a weapon to get what they want. It is so common it is even sold in stores in the form of books on how to raise children or dog training videos. There are a few advantages to using food as rewards. In a fast paced lifestyle that many Americans live in today candy is convenient; it’s small, portable, and easily accessible. Candy can be purchased…

    • 1963 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    Our company ---Cookie Corporation will be established in 2013 in Jimei, with the registered fund of 100,000.00RMB. We decide to start this business firstly because, the partners, among 5 of us, 2 are girls, who are cookie lovers and the boys hopes to establish a business when they graduate. We hope to make the specific flavor cookies to different people. Most importantly, because we have learned through World Food Programme that one in seven people will go to bed hungry tonight. In the world, 925 million people do not have enough to eat and 98 percent of them live in developing countries. Many mothers helplessly see their kids dying without something to eat in Africa. We thought we were all grown-ups and have the ability to do something that can really make a small part of this world different. Besides,…

    • 995 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    candy industry

    • 748 Words
    • 3 Pages

    Candy is a love for many people around the world young and old, but has anyone thought about what you are actually consuming. Plants, fruits, etc. that are used to make candy are produced with synthetic or chemical fertilizers, weeds are controlled with chemical herbicides and insecticides are used to manage pests and disease, all of those chemical are in your candy you consume. Along with chemicals there are artificial colors, flavors, and preservatives. Studies from American Academy of Pediatrics have shown that this artificial ingredients increase hyperactivity and decrease attention span in a wide range of children with and without learning disability. The question is what you should do about this problem. Organic candy is answer.…

    • 748 Words
    • 3 Pages
    Good Essays