Camel Cigarettes Essay

“There are approximately 600 ingredients in cigarettes. When burned there are more than 7,000 chemicals. At least 69 of these chemicals are known to cause cancer, and many are poisonous”(American Lung Association). Tobacco was introduced in Europe in the late 1500s/ early 1600s, but did not become popular in America until after the Civil War. 15 of every 100 adults smoke cigarettes. Today there are over 55 different brands of cigarettes in America. “Cigarette smoking is responsible for 480,000 deaths per year in the United States”(CDC). Cigarette ads like Newport and Camels’ use colors that are very bold, and large fun fonts on words that are very descriptive that persuade consumers to believe that cigarettes are fun and they need them.
Camel cigarettes logo is a camel. In the ad there is a dark/light blue background. There are 3 boxes with a different picture and meaningful word over them. In the first box there is a match being lit with
I think Camel’s ad was more about how successful and original their company is, and Newports ad was more about being fun and cool. They both use different colors, fonts, and words that appeal to the emotions/eye. Both ads are very descriptive and use good words to boost their consumers. These ads were in Essence magazine is a monthly which is predominantly for Black women that covers; fashion, lifestyle, beauty, entertainment,etc,. I think it is very misleading on how the cigarette ads give you the surgeon general’s warning but not also on the different ingredients/poisons,drugs in their product. The warnings tell you what they do but not what makes them do it. I think cigarette companies take advantage of consumers because they know cigarettes are addicting to the people that smoke them, and they depend on those bad things that are harming people to bring them