Topic: Print advertisements should have to disclose within the ad itself if the models have been digitally altered. (For)
A. Narration: In the world today consumers are persuaded by various marketing methods, the most common method being advertisements. However many companies behind these ads choose not to disclose certain important facts about their product. On a box of Newport cigarettes the warning label reads as; Surgeon General’s Warning: Cigarette smoke contains carbon monoxide, although this is a true fact about cigarette smoke the supplier failed to include the product can also cause lung cancer (popline.org), along with many other side effects. It is only right that consumers are fully aware of the product they choose to purchase.
B. Thesis: As consumers who value the truth or outcome behind a product, we have the right to know what some companies choose not to disclose within ads.
C. Preview: Today we will briefly review the meaning of disclosure along with the meaning of digitally altering, how Patent Law protects a product and also protects the consumers, along with insight on the companies that choose to disclose information and those that choose not to.
A. Define disclosure & digitally altering
i. Disclosure is making new or secret information known.
i.e. The company (TheTruth.com) disclosed information on tobacco companies, stating methane is found in dog poop and that urea is found in cat pee, these are just two chemicals to name. Both of these chemicals are also found in cigarette smoke, despite the fact that tobacco companies haven’t disclosed these facts on their products. ii. Does this mean tobacco companies have digitally altered an ad? No, the tobacco company simply chose not to disclose meaningful facts about their product. To digitally alter an ad means to manipulate the original product, some companies do so in order to make their product interesting to
Bibliography: Notice of proposed class action settlement. (2010). Retrieved from http://www.classactionlitigation.com/mainnoticeclassmates.pdf Patents. (2014, February 13). Retrieved from http://www.uspto.gov/patents/ Tobacco statistics snapshot. (2012, 11 09). Retrieved from http://www.cancer.gov/cancertopics/tobacco/statisticssnapshot Warner , K. (n.d.). Cigarette advertising and media coverage of smoking and health. - see more at: http://www.popline.org/node/407372 Wilson, J. (2014, january 08). Weight-loss companies charged with false advertising. Retrieved from http://www.cnn.com/2014/01/08/health/weight-loss-companies-fraud/ Viagra. (2014, 02). Retrieved from http://www.viagra.com/?source=google&HBX_PK=s_viagra&o=23121503|166374793|0&skwid =43700001787897022&sourcepoint=BS Vote poop [Web Video]. Retrieved from http://www.thetruth.com/?gclid=CPO96qW0xb0CFYtDMgodmVoAQg