Preview

Buying and Merchandising Monsoon

Powerful Essays
Open Document
Open Document
11339 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Buying and Merchandising Monsoon
There is an increasing importance in attracting consumers in a softening retail climate through offering and reflecting what consumers want and need through the brand and their product range, ensuring they are able to maintain a loyal customer while also a ttracting future consumers and staying profitable.
Aim and purpose of report
This report aims to evaluate the success of the two high end, British high street stores
Cos and Reiss‟ day dress ranges for Autumn/Winter 2011, focusing on their day dresses product range. It will be possible to measure the ranges success based upon their ability to meeting their target customer‟s wants and needs.
Objectives
-Analyse the product range comparing and contrasting the two brands.
-To analyse both brands current situation within the UK market through the use of PESTLE,
SPICC, SWOT and the Marketing Mix.
- To compare and contrast the retailers current product offer.
- Analyse how successful each retailer is at identifying and meeting the needs of their customer. - To suggest which retailer will be more successful in terms of sales and profitability.
Methodology
Through conducting observational, interactional and pictorial primary research a clear understanding of the brands, their consumers and the product range of day dresses they offer within their Winter 2011 range has been monitored and recorded. Through secondary research from appropriate online sources, books, texts, journals and published financial data , it has presented a wide understanding of the brands backgrounds, logistics all of which are necessary to achieve a comprehensive insight. Through the information gained through primary and secondary data it provides the opportunity to analyse, apply, compare and contrast the brands and their ranges helping to reach the overall aim of establishing which brands product range is more successful at meeting their customer‟s needs. However there are clear limitations within our research, as we do


Bibliography: Aqua Perfume, (2011) [Online image]. Available at: http://www.perfumezilla.com/images_product/guerlain-aqua-allegoria-angelique-lilas-eautoilette-spray3329.jpg [Accessed on 30th November 2011] Armani Code, (2011) [Online image]. Available at: http://data.whicdn.com/images/12533767/ArmaniCodeWPparfBE0409_large.jpg Audi, (2011) [Online image]. Available at: http://bloavto.ru/wp-content/uploads/2011/05/audi-a7.jpg [Accessed on 30th November 2011] Blackberry, (2011) [Online image] Bohm, A. (2009:34-40) „The SWOT Analysis’. London: Grin Verlag OHG. Brentley, S. (2010). „Online fashion clicks with Brits as market increases 152% over past five years’ [Online] COS, (2011). www.cosstore.com [Online].[Accessed 20th November 2011] Cos 1, (2011) [Online image] Cos 2, (2011) [Online image]. Available at: http://4.bp.blogspot.com/-93-R3NsVQ8E/TqHfslmCRjI/AAAAAAAAAqQ/oEi73kHZ8g/s1600/DSC08219.jpg [Accessed on 30th November 2011] Cos 3, (2011) [Online image]. Available at: http://1.bp.blogspot.com/TCjjdOf_jW4/TpXv1DnhNOI/AAAAAAAAAeE/Ioa7N9qH1j0/s160 0/IMG_5048.JPG [Accessed on 30th November 2011] Cos 4, (2011) [Online image] Cos 5, (2011) [Online image]. Available at: http://www.cosstores.com/Content/CmsContent/Things/THINGS_2011W46_IMG_2.jpg [Accessed on 30th November 2011] Cos 6, (2011) [Online image] G.jpg [Accessed on 30th November 2011] Cos 7, (2011) [Online] Cos 8, (2011) [Online image]. Available at: http://www.myfashionlife.com/wpcontent/uploads/2011/03/olivia.jpg [Accessed on 30th November 2011] Cos 9, (2011) [Online image] Cos 10, (2011) [Online image]. Available at: http://www.reissonline.com/blog/wpcontent/uploads/2010/08/Plane-085.jpg_effected2.bmp [Accessed on 30th November 2011] Cos 11, (2011) [Online image]. Available at: http://www.fashionsquad.com/wpcontent/carolinaengman-lavieenrose001s.jpg [Accessed on 30th November 2011] Cos 12, (2011) [Online image] Cos art, (2011) [Online image]. Available at: http://www.cosstores.com/Content/CmsContent/Things/THINGS_2011W47_IMG_3.jpg [Accessed on 30th November 2011] Cos Girl 1, (2011) [Online image] [Accessed on 30th November 2011] Cos Girl 2, (2011) [Accessed on 30th November 2011] Cos Girl 3, (2011) [Online image] Cos girl 4, (2011) [Online image]. Available at: http://www.logomania.nl/content/binary/110717_01.jpg [Accessed on 30th November 2011] Cos jeans, (2011) [Online image] Diet Coke, (2011) [Online image]. Available at: http://upload.wikimedia.org/wikipedia/commons/3/3c/Diet-Coke-Can.jpg Drapers, 2011. Reiss launches click-and-collect service as new ecommerce boss leads retail push Dress, (2011) [Online image]. Available at: http://www.reissonline.com/blog/wpcontent/uploads/2011/10/CLAIRE-HOLT.jpg [Accessed on 30th November 2011] Forex and Financial Trading (2011) Gift, (2011) [Online image]. Available at: http://www.reissonline.com/blog/wpcontent/uploads/2011/11/gift.jpg [Accessed on 30th November 2011] Ipod, (2011) [Online image] Jasmine Tea, (2011) [Online image]. Available at: http://data.whicdn.com/images/13995484/283066_10150322550357442_709202441_93 Lake house, (2011) [Online image]. Available at: http://data.whicdn.com/images/9403589/41UJyaJcdFL._SL500_AA300__large.jpg [Accessed on 30th November 2011] Library, (2011) [Online image] Meel, G. Song, Y. (2011). Observational Store Visits. (November 2011). Mini Cooper, (2011) [Online image]. Available at: http://www.cafeyuppie.com/wpcontent/uploads/2011/10/Mini-Cooper-Legacy-Through-Ages.jpg [Accessed on 30th November 2011] Mintel (October, 2011). Clothing Retailing -UK. [Online] Available at: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=5 45205 [Accessed 22nd November 2011] Olivia Palermo, (2011) [Online image]
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    makeup assignment econ 344
    • 958 Words
    • 4 Pages

    makeup assignment econ 344

    5. Choose three retailers. You believe the first builds customer value through product excellence, the second through operational excellence, and the third through customer excellence. Justify you answer.…

    • 958 Words
    • 4 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Executive summary Harry Rosen case
    • 335 Words
    • 2 Pages

    Executive summary Harry Rosen case

    Company’s rapid and successful expansion led to increasing number of stores. Evaluation is needed to decide…

    • 335 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Capstone Case Study Summary
    • 3336 Words
    • 14 Pages

    Capstone Case Study Summary

    The existing products offer the customer a number of options. Depending on who is making the buying decision they can base the purchase on up-front costs, lifetime savings, or quality of the equipment.…

    • 3336 Words
    • 14 Pages
    Good Essays
    Read More
  • Better Essays

    Macy's and Dillard's
    • 2562 Words
    • 11 Pages

    Macy's and Dillard's

    This report presents data describing the differences amongst the two department stores, their fundamental visions, and comparative statistics. Macy’s or Dillard’s: Differences amongst these competitors There are several aspects you can analyze from each department store. Major pieces do set each one apart from the other. Brand names carried by Macy’s and Dillard’s from an average shoppers point of view can go completely unnoticed unless price is involved. For trend shoppers brand names can either make or break a retail store. It can easily determine if he or she will walk to Macy’s or Dillard’s because they already know the store does or does not carry that brand. This is consistent with each department throughout both stores and affects revenue significantly. Macy’s currently has 15 private labels which include: Alfani, American Rag, Charter Club, Club Room, First Imoressions, Green Dog, Hotel Collection, I-N-C International Concepts, JM Collection, John Ashford, Material London, Style & Co, Taso Elb, The Cellar, and Tools of the Trade. Dillard’s brand names include: Cypress Links, Lawton Harbor, Oak Creek, Roundtree & Yorke and St. Durand, Bechamel, Cabernet, Copper Key, Preston & York and Westbound, Class Club, Brioso and Simply Comfort. Store appeal is another difference between the two retail stores. Macy’s has recently revamped all of their stores with a new trendier design and customer friendly use. Dillard’s is still conservative and plain when you walk into one of the department stores. The younger crowd would gear more towards Macy’s as a first choice of shopping. Elements that Macy’s brought into play were minor, but important customer satisfactions such as wider fitting rooms with waiting areas, international visitor centers and a dining experience in select stores. Macy’s also integrated the self-price check throughout their stores which relieves a lot of customer service, when you have the famous, “How much is this?” question. Dillard’s is trying…

    • 2562 Words
    • 11 Pages
    Better Essays
    Read More
  • Powerful Essays

    Morgan Stanley
    • 924 Words
    • 4 Pages

    Morgan Stanley

    2. Compare retailers and e-tailers on several dimensions. Who has the advantage on these dimensions?…

    • 924 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    assignment 1
    • 420 Words
    • 2 Pages

    assignment 1

    Customers – they want a company to produce high quality, value for money products. They like to see improvements that give them better value for money.…

    • 420 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Comparing Moschono, Love Moscho Cheap And Chic
    • 940 Words
    • 4 Pages

    Comparing Moschono, Love Moscho Cheap And Chic

    To diversify the range of the products new collection spring summer will include denim trousers, coveralls made with streaming fabrics and breeches. Collection will also be enriched with trendy swimsuits, which can be used not only for sunbathing but as a dress for beach parties and be at the centre of attention. Such changes should attract new customers as well as allow to the old customers to see MOSCHINO Cheap and Chic in a new light.…

    • 940 Words
    • 4 Pages
    Good Essays
    Read More
  • Best Essays

    Comparison Of Kmart And Target
    • 3034 Words
    • 13 Pages

    Comparison Of Kmart And Target

    The comparison that has been undertaken in the study is a thorough study taking in to account the external and the internal environment of both the retail companies Kmart and Target which are both successful in different countries. Kmart in Australia is successful while target is a struggling Company. Both deal with the same types of products and both companies belong to the same sector. The aim of the study is to find out why one retailer is successful and another retailer in the same type of environment is unsuccessful…

    • 3034 Words
    • 13 Pages
    Best Essays
    Read More
  • Powerful Essays

    Stakeholders Comparison Between J Sainsbury Plc and Tesco Plc
    • 2995 Words
    • 12 Pages

    Stakeholders Comparison Between J Sainsbury Plc and Tesco Plc

    4.8 I have chosen the above organisations as they are both very similar business setups, therefore they should be slightly harder to evaluate than other businesses that I could have chosen; meaning that I will learn about what exactly happens within a business’s environment, going into detail rather than just scratching the surface. Another reason I have decided to draw comparisons between these organisations is because I have always wondered how Tesco Plc made it to the top of the retail market and how they managed to surpass all competition along the way, such as J Sainsbury Plc.…

    • 2995 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Good Essays

    LP 1 The External Environment
    • 961 Words
    • 3 Pages

    LP 1 The External Environment

    Complete an analysis of the traditional department store industry and of Macy’s as of 2005. Which factors in the external environment could (positively or negatively) affect the success of Macy’s new strategy?…

    • 961 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    NEXT AND DEBENHAMS ANALYSIS
    • 850 Words
    • 8 Pages

    NEXT AND DEBENHAMS ANALYSIS

    The report reviews and compares the financial performance of two key players (Next and Debenhams) in the retail industry using their financial statements and computed financial ratios.…

    • 850 Words
    • 8 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    QA homework One
    • 443 Words
    • 2 Pages

    QA homework One

    Your assignment. Identify the drivers of store sales and profits and quantify the influence of each.…

    • 443 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Asos Brand Audit
    • 3766 Words
    • 16 Pages

    Asos Brand Audit

    ASOS (as seen on screen) is a leading online fashion and beauty seller for both men and women in UK. Offers on the ASOS.com website and have over 50,000 branded and own label product lines such as YSL and Balenciaga, with around 1,500 new product lines being introduced each week. Across women swear, menswear, footwear, accessories, jewellery and beauty ASOS has websites targeting the UK, USA, France, Germany, Spain, Italy and Australia and also deliver to over 190 other countries from UK.…

    • 3766 Words
    • 16 Pages
    Best Essays
    Read More
  • Powerful Essays

    Market Analysis - Australian Clothing Industry
    • 2069 Words
    • 9 Pages

    Market Analysis - Australian Clothing Industry

    This report will explore the women’s clothing industry. The author will investigate the size of the industry, market growth and key companies operating within the industry. The author will also briefly examine the environmental influences and undertake a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis of the industry. This report will also include a brief overview of one particular company who successfully functions within the industry and their marketing mix.…

    • 2069 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    6 INFORMATION SHEETS
    • 813 Words
    • 4 Pages

    6 INFORMATION SHEETS

    it’s most likely to suit best & which product meets the needs of its chosen segments. The main…

    • 813 Words
    • 4 Pages
    Satisfactory Essays
    Read More

Related Topics