Comparing Moschono, Love Moscho Cheap And Chic
Design Rational
Introduction
Analysing my research I found the difference between MOSCHINO, Love MOSCHINO (MOSCHINO brand have changed the name of its youth line, MOSCHINO Jeans, established in 1987 for Love MOSCHINO) and MOSCHINO Cheap and Chic. The MOSCHINO, LOVE MOSCHINO and MOSCHINO Cheap&Chic have different prices, competitors and consumers, but what they have in common is Franco Moschino, which considered himself a communicator and once he told-"Fashion should be fun and it should send a message". He combined clothes and accessories with graphics-happy faces, hearts and messages. These ideas are now reflected in the main collections of MOSCHINO, LOVE MOSCHINO and MOSCHINO Cheap&Chic.
First of all I decided on which line attracted me the most MOSCHINO, LOVE MOSCINO or MOSCHINO Cheap&Chic. …show more content…
They express themselves in such clothes as smart dresses, print blouses and jackets. They are not afraid of being impressive and attract attention. They enjoy going to Cocktail Parties and other events and are interested in fashion, like to do sports activities, spend time with friends and family. Also they try to be unique in every day life.
Range proposal
Looking through the spring summer 2010 collection it is noticeable that dresses dominate other garments: quantity of dresses 31 out of 36 garments, other 5 are swimwear, trousers and shorts.
To diversify the range of the products new collection spring summer will include denim trousers, coveralls made with streaming fabrics and breeches. Collection will also be enriched with trendy swimsuits, which can be used not only for sunbathing but as a dress for beach parties and be at the centre of attention. Such changes should attract new customers as well as allow to the old customers to see MOSCHINO Cheap and Chic in a new light.
Spring/Summer 2011
18 garments:
-5
Introduction
Analysing my research I found the difference between MOSCHINO, Love MOSCHINO (MOSCHINO brand have changed the name of its youth line, MOSCHINO Jeans, established in 1987 for Love MOSCHINO) and MOSCHINO Cheap and Chic. The MOSCHINO, LOVE MOSCHINO and MOSCHINO Cheap&Chic have different prices, competitors and consumers, but what they have in common is Franco Moschino, which considered himself a communicator and once he told-"Fashion should be fun and it should send a message". He combined clothes and accessories with graphics-happy faces, hearts and messages. These ideas are now reflected in the main collections of MOSCHINO, LOVE MOSCHINO and MOSCHINO Cheap&Chic.
First of all I decided on which line attracted me the most MOSCHINO, LOVE MOSCINO or MOSCHINO Cheap&Chic. …show more content…
They express themselves in such clothes as smart dresses, print blouses and jackets. They are not afraid of being impressive and attract attention. They enjoy going to Cocktail Parties and other events and are interested in fashion, like to do sports activities, spend time with friends and family. Also they try to be unique in every day life.
Range proposal
Looking through the spring summer 2010 collection it is noticeable that dresses dominate other garments: quantity of dresses 31 out of 36 garments, other 5 are swimwear, trousers and shorts.
To diversify the range of the products new collection spring summer will include denim trousers, coveralls made with streaming fabrics and breeches. Collection will also be enriched with trendy swimsuits, which can be used not only for sunbathing but as a dress for beach parties and be at the centre of attention. Such changes should attract new customers as well as allow to the old customers to see MOSCHINO Cheap and Chic in a new light.
Spring/Summer 2011
18 garments:
-5