Brand reputatuion and awareness
Strong financial performance
Subject to supply shortage & proce increase
Difficulty in controlling outsourcing process
Dependence cellular network provider
Lack of succession planning
Accusation of infringement upon patent of other organization •
Under-develop customer relationship
Growing Demand – Education, Enterprises & Govt, and Consumers •
Demand of Mobile Communication
Demand of Media Services
TV, Tailored shows etc.
Growing incomes in Asia and other emerging nations- Global expansion.
Rapid Technology Changes
Industry constantly evolving
Patent copy right violation
Multiple distribution network, weak
Outsourcing difficulties – vendor not happy
The Strategic Position and Action Evaluation (SPACE) Matrix
The Strategic Position and Action Evaluation (SPACE) Matrix is four-quadrant framework indicates whether aggressive, conservative, defensive, or competitive strategies are most appropriate for a given organization. The axes of the SPACE Matrix represent two internal dimensions (financial position [FP] and competitive position [CP]) and two external dimensions (stability position [SP] and industry position [IP]). These four factors are perhaps the most important determinants of an organization’s overall strategic position (David, 2011). 15.1 SPACE Matrix for APPLE
Model 6: Showing SPACE Matrix for APPLE Inc.
When a firm’s divisions compete in different industries, a separate strategy often must be developed for each business. The Boston Consulting Group (BCG) Matrix is designed specifically to enhance a multidivisional firm’s efforts to formulate strategies (David, 2011). a.
BCG Matrix for APPLE
Model 7: Showing BCG Matrix for APPLE Inc.
Internal External Matrix
The IE Matrix is...
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