Fiji business environment is a combination of several factors that govern the business and trades of this island nation. Fiji business environment is generally good and promising for taking initiative of new ventures apart from some occasional disturbing factors. Fiji is one of the most progressive island nations in the central south of Pacific Ocean. It has many industries and other natural resources that help together to make a good business environment in this country.
But Fiji faces a number of troubles also in the business sector. There are some political strife in the country that has originated from the clash between the cultural communities belonging to different ethnicity. Moreover, Fiji has some other problems also which are not favourable for creating a sound business environment in Fiji. Some of these problems are, natural disasters, deficiencies of sound economic plans and some others. But overall, Fiji business environment is good and promising enough for further developments. Business is affected by the external environment as it is by the competitors. It is important that firms are aware of the changes in the external environment to be successful. Understanding the influence of Macroeconomic factors helps the firms to determine the current market conditions and how beneficial will they be for the success of their business. Various macroeconomic factors that influence the business are: Macroeconomic factor
a. Economic Growth. Economic activities refer to the level of buying and selling activities happening in an economy over a time period. Economic activity changes could happen due to the following reasons: •
Changes in income levels
Future prospects of individuals.
Future of the economy
The level of economic activity in the world as a whole
Political activities around the world
Natural disasters - like hurricanes, earthquakes, or flood etc •
Changes in prices of raw materials - oil, metals, fuel, energy and so on •
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