Submitted To: Shahbaz Sir
3rd (Section B)
Final Exam Paper
Subject: Business communication
QNO 1: Discuss in detail the concepts and problems of communication? Answer:
The phenomenon of Communication is concerned with transfer of message. The message should reach the Decoder in order to gain a proper Feedback. However, since no two people are same, so communication style varies from person to person and in a broad perspective, from an organization to organization, country to country or culture to culture. Effective business communication is the lifeblood of every organization, a key to success in your career and help in your personal life. The volume and costs of business communication are great; so are challenges and opportunities for those with the right attitude and perpetration. When you combine the principles of effective business communication with common sense, you excel in your dealings with others. Problems of communication:-
1: Convention of Meanings:
When the communicators; the sender and receiver attribute different meanings to the same word, or use different words while intending the same meanings, miscommunication occurs. On occasions, it sometimes happens that words intended to compliment someone, or a matter-of-fact statement. This is because words, expressions and statements have often different denotative meaning and connotative interpretation for the sender and receiver. The sender might not have a hint about how his words are taken in the receiver’s mind. Denotations are the dictionary definitions of words. Since these meanings can be mentioned to the receivers to inform them about certain things without pointing to their positive or negative traits, most people agree on them. These words give the same meaning as their dictionary definition if the communicators are using the same language and the context supports it. Connotations refer to different associations carried by a word in addition to its dictionary definition. These are the associations through feelings and qualitative judgments attached to a word irrespective of what its literal meaning is. A word might have different connotative association for different people. It generally depends upon a person’s background and cultural limits. For instance, rain is a celebrated weather condition for most people in Asia; nevertheless, it is misery and boredom for many people in West. In order to communicate effectively, one must use words in their denotative rather than connotative capacity. Thus, the words ‘house’ is a better choice than, ‘cottage, villa, shack’ etc. though both of them refer to residential accommodation but people might have different connotative associations with other words while everyone has a positive connotation about house.
2: Perception of reality:
Complex, infinite, and continuously changing, the material world provides a special reality to each individual. Also human beings sensory perceptions – touch, sight, hearing, smell, taste – are limited, and each person’s mental filter is unique. We make various abstractions, inferences, and evaluations of the world around us. Everyone will have his concept according to the experience he has gained. Communication problems in perceptions of reality include:
(A). Abstracting: Focusing on some details and omitting others is called abstracting. Whether you speak or write, you are usually limited by time, expense, space, or purpose. You need to select facts that are pertinent to accomplish your purpose and to omit the rest. Differences in abstracting not only occur when describing events but also when they describe people, equipment, projects, animals, objects. (B). Inferring: Conclusions made by reasoning evidence or premises are called inferences. People...
Effective Business Communication 7th edition by Herta A. Murphy, Herbert W. Hildebrandt, Jane P. Thomas.
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