Bus and Supply Chain
Table of Contents
Business Analysis 3
About InnoBus 3
Mission and strategy 3
Structure 3
The competitive situation of InnoBus in the trade environment 4
SWOT Analysis 4
5-Forces Model by Porter 6
The Unique Selling Proposition of InnoBus 7
Competitors of InnoBus 7
The Stakeholders of InnoBus 8
The Legal Aspects 8
The International Trade Environment 8
The competitive advantage of InnoBus 9
The logistic process at InnoBus 9
The Process 9
Time-to-market 10
Planning and Master Production Schedule 11
The position of InnoBus in the supply chain 11
Current problems and risks of InnoBus 14
Global Description 14
Financial Position and Possible Bankruptcy 14
Drop in Market Demand 14
Conservatism with possible Customers 14
Fierce Competition 15
Logistics and Time-to-market 15
Sources 15
Business Analysis
About InnoBus
InnoBus is a bus building company located in Canada. The company has customers in the United States and Canada and produces and sells a variety of buses designated for public transport within cities.
Due to the bad financial situation ago the company was bought by the Dutch entrepreneur Jan de Koning 2 years. Jan de Koning introduced several new techniques and designs to the production and management process of the company. Since then the company recovered from the bad financial situation but is still not yet completely stable in regard to finance.
Mission and strategy
Mission
The mission of InnoBus to provide the market (U.S.A, Canada, Mexico, Europe, Rest of the world) with a world-class bus.
Values
• Corporate social responsibility
• Unequivocal excellence in all aspects of the company
• Creative innovation
• Honesty & integrity
Strategy
The market can be divided in the following segments:
• Duty and lifetime,
• Type of service (public transport, school bus, company bus, airport bus),
• Transit market (city bus, suburban bus, inner-city bus),
• Heights
Business Analysis 3
About InnoBus 3
Mission and strategy 3
Structure 3
The competitive situation of InnoBus in the trade environment 4
SWOT Analysis 4
5-Forces Model by Porter 6
The Unique Selling Proposition of InnoBus 7
Competitors of InnoBus 7
The Stakeholders of InnoBus 8
The Legal Aspects 8
The International Trade Environment 8
The competitive advantage of InnoBus 9
The logistic process at InnoBus 9
The Process 9
Time-to-market 10
Planning and Master Production Schedule 11
The position of InnoBus in the supply chain 11
Current problems and risks of InnoBus 14
Global Description 14
Financial Position and Possible Bankruptcy 14
Drop in Market Demand 14
Conservatism with possible Customers 14
Fierce Competition 15
Logistics and Time-to-market 15
Sources 15
Business Analysis
About InnoBus
InnoBus is a bus building company located in Canada. The company has customers in the United States and Canada and produces and sells a variety of buses designated for public transport within cities.
Due to the bad financial situation ago the company was bought by the Dutch entrepreneur Jan de Koning 2 years. Jan de Koning introduced several new techniques and designs to the production and management process of the company. Since then the company recovered from the bad financial situation but is still not yet completely stable in regard to finance.
Mission and strategy
Mission
The mission of InnoBus to provide the market (U.S.A, Canada, Mexico, Europe, Rest of the world) with a world-class bus.
Values
• Corporate social responsibility
• Unequivocal excellence in all aspects of the company
• Creative innovation
• Honesty & integrity
Strategy
The market can be divided in the following segments:
• Duty and lifetime,
• Type of service (public transport, school bus, company bus, airport bus),
• Transit market (city bus, suburban bus, inner-city bus),
• Heights
Links: Management, Schermerhorn, 8th Edition, John Wiley & Sons. Inc., 2006 Logistics Management and Strategy, Harrison & van Hoek, 3rd Edition, Prentice Hall, 2008