July 11, 2012
Mission, vision and value statements are guiding principles that need to be at the forefront of an organization’s strategic initiative. In order to have a successful organization a strong strategic objective must be in place. This essay will discuss the descriptive analysis regarding the mission and vision of Southwest Airlines and it differentiate its organization from its competitors. Southwest Airlines values are, governed by their mission and vision statement, which is satisfying to our stakeholders, increased profitability, and differentiates from our competitors.
Southwest Airlines business plan is to develop a stronger relationship with its customers by providing a quality service with a strong product. The use of a SWOTS analysis will assist management in achieving their goals. SWOT analysis provides the basis for crafting a strategy that capitalizes on the company’s resources, aims squarely at capturing the company’s best opportunities, and defends against the threats to its well-being. Southwest Airlines will provide added services to its customers by providing more incentives to its customers besides free baggage. State of the art equipped aircraft to suit its traveler’s needs and other discounts geared towards making Southwest Airlines the number one choice for travelers in the future. Southwest will have a staff that will monitor their customer’s past/current experience with the airline by using a database design to track pertinent information about their frequent, and new traveler’s. Finally, Southwest Airlines will provide a 24-hour customer care center to assist those customers who may want information pertaining to Southwest and any other sponsorship promotions that Southwest may have available.
Mission Statement Our mission statement will guide the overall purpose of our organization, in terms of what products and services we