top-rated free essay

Bus 642 Week 2 Discussion

By langmade06 Aug 19, 2012 620 Words
Read the interview with Elizabeth Buchanan on virtual research ethics [Readings in virtual research: Issues and controversies. (2004, January-June). Information Technology Newsletter, 15(1), 22-25.].   You can find this article through the Ashford Online Library.   Write a summary of this interview and add your thoughts on how this affects the business research process.   Respond to at least two of your fellow students' postings.

As technology has advanced, many researchers have started conducting more research online. While virtual research opens up new possibilities, it also brings concerns over maintaining ethical practices and privacy. Elizabeth Buchanan discussed many different aspects to virtual research in interview about her book Readings in Virtual Research Ethics: Issues and Controversies.

Buchanan emphasizes that even when research is conducted virtually, the same ethical principles must be practiced as in face-to-face settings (“Readings in virtual research ethics”, 2004). People continue to have rights even when participating in research online, which includes rights to privacy. People expect that their information is going to remain private when they participate in research; however ensuring privacy online can present challenges. Buchanan discusses how researchers must take every precaution and make sure that participants know about the risks involved in participating in online research, which includes the possibility of hackers (“Readings in virtual research ethics”, 2004).

Virtual research also opens up ethical issues such as deception. Since subjects typically do not meet the researchers, it becomes possible for researchers to create entirely new personas to better their research (“Readings in virtual research ethics”, 2004). While researchers could be deceptive, it is also possible that participants could be deceptive. In addition to deception there are ethical concerns over minors participating in research studies online. Whenever minors are involved in research there are additional ethical concerns such as ensuring parental or guardian consent, what to do if a minor discloses concerning information, etc. (“Readings in virtual research ethics”, 2004).

I have participated in many virtual research studies including surveys, forums, product testing, and ongoing studies regarding consumer habits. The level of information collected about me was dependent upon the type of study. This is one way that researchers are able to help ensure privacy. Most surveys do not require a specific data that could identify the subject but does contain some classification questions such as male/female, age group, income level, and region. When I participated in studies that required more involvement any personal information was transmitted through secure channels and disclosures had to be acknowledged.

Virtual research opens up so many new avenues for researchers, because they are able to reach a broader base that may not have otherwise been available to them. At the same time it is difficult to ensure that subjects are providing truthful information. These concerns can affect the validity of the study. Unfortunately that is a risk involved with online research. The business research process is impacted by the opportunity of virtual research. While online research may reduce some costs, it opens up new liabilities for businesses as well. Because ethics is so important many “professional associations, government agencies, and universities have adopted specific codes, rules, and policies relating to research ethics” (Resnik, n.d., para. 8). Businesses considering or conducting virtual research must make sure they establish their own codes or policies or adhere to the standards set forth by others to ensure ethical practices.


Readings in virtual research ethics: Issues and controversies. (2004, January). Information Technology Newsletter, 15(1), 22-25.  Retrieved April 24, 2012, from ProQuest Direct Database.

Resnik, David B., Thomas and Ben Worthen. (n.d.). What is Ethics in Research & Why is it Important? Retrieved April 25, 2012 from

Cite This Document

Related Documents

  • Bus 642 Week 2

    ...Week 2 Discussion Questions Chapter 2 – Discussion Question #1 As in other aspects of business, all parties in research should exhibit ethical behavior. Ethics are norms or standards of behavior that guide moral choices about our behavior and our relationships with others (Cooper & Schindler, 2011). The most prudent decisions tha...

    Read More
  • Bus 642 Week 2

    ...– it begins with the hypothesis or research question and involves precise procedures and data source specifications. The goal of a formal research design is to test the hypotheses or answer the research questions posed. B Experimental and ex post facto research designs. Experimental or experiment – the researcher attempts to control and ...

    Read More
  • Bus 642 Week 2

    ...Page 50 1a. According to Cooper and Schindler (2011) “Ethics are norms or standards of behavior that guide moral choices about our behavior and our relationships with others (p.32). The manager of market intelligence of AutoCorp had to make an ethical decision when she found a competitor’s confidential –restricted circulation crammed into...

    Read More
  • Bus 642 Week 2 Assignment

    ...Chapter 2 #1 (1/1) a What are the most prudent decisions she can make about her responsibilities to herself and others? The most prudent decision she can make about her responsibilities to herself and others would be to turn it in to the airline. Using information out of the proposal would result in her dismissal because she would be in violati...

    Read More
  • Bus 642 Wk 2

    ...Week 1 Assignment BUS 642 Dr. Mirza Murtaza August 5, 2013 Discussion Questions Chapter 2 (Question 1) A Competitive Coup in the In-Flight Magazine. When the manager for market intelligence of AutoCorp, a major automotive manufacturer, boarded the plane in Chicago, her mind was on shrinking market...

    Read More
  • BUS 475 Week 4 Individual Assignment 2

    ... Business Model and Strategic Plan Part III Shawn Good BUS/475 October 27, 2014 Fredric Hibbler Introduction The balance scorecard is another tool that goes along the same lines as the strength, weakness, opportunity, threat, and trend or commonly known as SWOTT. The information in this document will cover the basic aspects of the bala...

    Read More
  • Bus 642

    ...via personal interviews." (BUS 642 264) * "Telephone and mail costs are in the same general range, although in specific cases either may be lower."(BUS 642 264) * "A mail or computer-delivered study can cost less because it is often a one-person job."(BUS 642 264) * "One asset to using mail self-administered surveys is that researche...

    Read More
  • Week 2 Bus 650

    ...Bunyan Lumber LLC Clear-cutting is a controversial method of forest management. To obtain the necessary permits, Bunyan Lumber has agreed to contribute to a conservation fund every time it harvests the lumber. If the company harvested the forest today, the required contribution would be $300,000. The company has agreed that the required con...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.