BUS 402 Week 4 Discussion Questions 1

Topics: Strategic management, Management, Business Pages: 4 (610 words) Published: October 26, 2014

In this pack of BUS 402 Week 4 Discussion Questions 1 you will find the next information:

International Markets

What issues are likely to arise in a developing country when a global giant like Coca-Cola begins operations there? What kinds of advantages does such an expansion bring to the globalizing organization? Support your thoughts with research. Respond to at least two of your fellow students

Business - General Business
BUS402 Strategic Management Business Policy Tutorial

Course Text:

  Marcus, A.A. (2011). Management Strategy: Achieving Sustained Competitive Advantage (2nd ed.). New York: McGraw-Hill Irwin. ISBN: 9780078137129, bundled with case: Starbucks’ Global Quest 2006: Is the Best Yet to Come?  

Week One

Required Readings

Chapter 1: Strategy Basics

Chapter 2: External Analysis

Chapter 3: Internal Analysis


Week 1 - DQ1 - Environmental Changes- BUS402 Strategic Management Business Policy

Provide an example of an industry or company that has changed its strategy over time as environmental factors such as technology, competition, and consumer preferences have changed. Explain the changes in environment and in the industry’s or company’s evolving strategy. 

Week 2 - DQ2 - Vision and Mission - BUS402 Strategic Management Business Policy 

Share the vision and mission statement of your firm (or one with which you are familiar). How is that vision and mission statement communicated to employees and the public? What is the role of the vision and mission statement in driving the activities of the firm? If there is no vision and/or mission statement, discuss possible reasons why it is not clear.

Week Two

Required Readings

Chapter 4: Timing and Positioning

Chapter 5: Mergers, Acquisitions, and Divestures


Week 2 - DQ1 - Components ...

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