Brazil: Cross Cultural Dynamics of Doing Business in Brazil

Topics: Brazil / Pages: 12 (2889 words) / Published: Apr 9th, 2012
PART A: Brief History of Brazil

Pedro Cabral first discovered Brazil in 1500, under Portugal sponsorship. After being ruled under Portuguese power for over three centuries, Brazil finally gained independence in 1822. The country preserved a monarchical system of government until 1888, the year in which slavery was finally eliminated. As the country prospered through Brazilian coffee exporters, Getulio Vargas soon rose to power and ruled the country in 1930. Based on the history of Brazil, there was high power distance as Getulio Vargas seized control of the country and politically dominated any rivals (CIA, 2012). There was also an apparent class of wealthy landowners who supported a highly centralized Portuguese state.


Brazil lies in Eastern South America, bordering the Atlantic Ocean. It is the largest country in South America and the 5th largest country in the world, covering an area of 8,514,877 sq. km (8,459,417 sq. km of land and 55,460 sq. km of water), and has 10 countries around its borders. The land is mostly flat with some rolling lowlands in the north. Its lowest elevation point is the Atlantic Ocean, at 0 m, and its highest point is mountain Pico da Neblina, at 2,994 m. A prevailing environmental issue facing Brazil is deforestation in the Amazon Basin that has destroyed habits and endangered species.


The current President of Brazil, Dilma Rousseff, is part of the left party Partido dos Trabalhadores. She came into office January 1st, 2011, and has since dismissed seven cabinet ministers and many other government officials who were convicted of corruption such as overbilling on contracts. Ms. Rousseff is also trying to change the current trend of filling senior government jobs through ascription, specifically political connections, to achievement/merit. The president’s legislative agenda in 2012 includes introducing regulations associated with the 2014 World Cup, a reform of the public pension and completing the

References: Bhagat S. Rabi & Steers M. Richards (2009). Cultural foundation. The Cultural theory jungle: divergence and convergence in models of national culture. Retrieved from Brazil-- Language, Culture, Customs and Etiquette Canada Culture. (n.d.). Retrieved 03 20, 2012, from Canadian Culture and Tradition Canada-- Language, Culture, Customs and Etiquette. (2011). Retrieved March 20, 2012, from Centre of Intercultural Learning Central Intelligence Agency. (2012). The World Fact Book. Retrieved on March 24, 2012 from Cross Cultural Organizational Behaviour Economist Intelligence Unit. (2012). Country Brazil. Retrieved on March 24, 2012 from Ferreira de sa R Hofstede, G. H. (1991). Cultures and organizations: software of the mind. London: McGraw-Hill. Intercultural Management Brazil. Being a manger in Brazil retrieved March 26, 2012 from Mingji, D., & Kessler, E

You May Also Find These Documents Helpful

  • Doing Business in Brazil
  • Doing Business in Brazil
  • Doing Business in Brazil and Mexico
  • Cultural Traits of Brazil
  • Cultural Analysis of Brazil
  • Brazil Cultural Evaluation
  • Cross Cultural Management for entrepreneurship and branding in Brazil
  • Cultural Differences in Brazil
  • Brazil cultural barriers
  • Cross-cultural comparison between Australia and Brazil