Boeing : Selling a Dream (liner)
Think about the biggest purchase, time to researching that decision, factors for making choice and purchase cost.
Commercial and military aircraft most complicated transaction in the world single sale can add billion dollars. Beyond price many factors affect for the purchase of Boeings clients, thus it is nerve-rackingly slow, often taking years from the first sales presentation to the day Boeing actually delivers an airplane process.
Boeing invests heavily in managing customer relationships, individual salespeople head up an extensive team of company specialists sales and service technicians, financial analysis, planners, engineers all dedicated to finding ways to understand and satisfy customers. It is lengthy buying process and they keep constant contact to satisfy customers, which depends on customers trust. Airplane buying like getting married. “ It is a long term relationship” according to Quips Alan Mallaly.
Boeing lost its industry lead in commercial airplane sales to Airbus due to its rival France based Airbus during the 1990s. In 2000s Company faced two cases of cheating and scandals resulted the ousting of Boeing’s CEO, prison terms for two other executives and loss of billions of dollars.
AN AIRLINES’S DREAM
In April 2004, announcement of launch of 787 Dreamliner which is smaller Passenger Jet than the Airbus A380 and Boeing 747 with the features of groundbreaking.
50% Dreamliner’s fuselage is made from lightweight carbon fiber materials, Its single piece eliminating 40,000 to 50,000 fasteners and 1500 aluminum sheets and with the B-2 stealth bomber. It is world’s lightest and advanced engine technologies jet using 20% less fuel than comparably sized plane
It can carry 210 to 330 passengers, offers increased cargo capacity and fuel range up to 13700 nautical km maximum speed of Mach 85. Its cockpit is loaded with tech toys to enhance safety and cut departure delays...
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