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Best Snack Foods

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Best Snack Foods
Running head: PROBLEM SOLUTION: BEST SNACKS INC.

Problem Solution: Best Snacks Inc.

University of Phoenix

Problem Solution: Best Snacks Inc. Over the last few years Best Snacks has been faced with declined sales, decreased market shares as well as steadily decline stock market prices. As a result of these changes, Best Snack is currently no longer on top of the snack food industry. The current CEO Elizabeth Fairchild, has enlisted the assistance of Vice President of Organizational Development Sabrina McKay to help change the creative and innovative culture. The purpose of this paper is to provide solutions to the issues facing Best Snack that will allow the company to regain the new one spot in the snack food industry. The solutions will focus on the overwhelming need for a return to creativity and innovation into the organization.
Describe the Situation
Issue and Opportunity Identification The snack food industry is consistently changing and evolving. Best Snack currently has not been able to keep up with the competition. Several issues will need to address before a turn around can begin. The issues with Best Snacks are lack of creativity and innovation, which has led to the decrease sales, decreased market share and decreased profits. The time is now for Best Snacks to adopt a culture that fosters creativity and innovation or jeopardize losing even more. A full outline of the issues facing Best Snack is outlined in Table 1. As a result of the survey, Best Snack has several opportunities to address with the employees. “Much of the research on innovative companies points to the importance of management practices that support creative employees and their ideas” (Best Snacks, 2009, p 4). Becoming a learning organization is one of the opportunities for Best Snack. Becoming a learning organization will encourage the changes that the CEO wants to implement. As the employees become more skilled and start to use those skills the creativity and


References: Davila, T., Epstein, M., & Shelton, R., 2006. Making Innovation Work: How to Manage It, Measure It, and Profit from It, 1e. Jones, Gareth R., 2004.Organizational Theory, Design, and Change, 1eChapter 12: Decision Making, Learning, Knowledge Management, and Information Technology. P&G’s New Innovation Model 2006 retrieved April 10, 2010 from http://hbswk.hbs.edu/archive/5258.html University of Phoenix, (2009). Best Snacks Scenario Inc. Retrieved March 21, 2010 from University of Phoenix rEsource Center. |and core competences | | | |over time (Jones, 2004, p
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