Best Snack Foods

Topics: Innovation, Snack food, Creativity Pages: 18 (4528 words) Published: May 9, 2010

Problem Solution: Best Snacks Inc.

University of Phoenix

Problem Solution: Best Snacks Inc.
Over the last few years Best Snacks has been faced with declined sales, decreased market shares as well as steadily decline stock market prices. As a result of these changes, Best Snack is currently no longer on top of the snack food industry. The current CEO Elizabeth Fairchild, has enlisted the assistance of Vice President of Organizational Development Sabrina McKay to help change the creative and innovative culture. The purpose of this paper is to provide solutions to the issues facing Best Snack that will allow the company to regain the new one spot in the snack food industry. The solutions will focus on the overwhelming need for a return to creativity and innovation into the organization. Describe the Situation

Issue and Opportunity Identification
The snack food industry is consistently changing and evolving. Best Snack currently has not been able to keep up with the competition. Several issues will need to address before a turn around can begin. The issues with Best Snacks are lack of creativity and innovation, which has led to the decrease sales, decreased market share and decreased profits. The time is now for Best Snacks to adopt a culture that fosters creativity and innovation or jeopardize losing even more. A full outline of the issues facing Best Snack is outlined in Table 1.

As a result of the survey, Best Snack has several opportunities to address with the employees. “Much of the research on innovative companies points to the importance of management practices that support creative employees and their ideas” (Best Snacks, 2009, p 4). Becoming a learning organization is one of the opportunities for Best Snack. Becoming a learning organization will encourage the changes that the CEO wants to implement. As the employees become more skilled and start to use those skills the creativity and innovation will be reinforced and become a vital part of the company’s organizational culture. “Senge’s principles for designing a learning organization emphasizes the importance of building shared vision, by which he means building the ongoing frame of reference or mental model that all organizational members use to frame problems or opportunities and that binds them to an organization” (Jones, 2004, pg 379). Stakeholder Perspectives/Ethical Dilemmas

Each stakeholder has their one ideas of how they relate to Best Snacks. The key stakeholders are the customers, the management team, employees and the shareholders. Each stakeholder has some investment in the success of the company and each stakeholder wants a high return on his or her investment. The investment and values of each key stakeholder is identified and explained in Table 2. The management team is looked upon by the employees, shareholders and the customers to make the decisions that will ensure the success of the company. These decisions include fostering an environment that fosters creativity and innovation to keep the company competitive. The employees are looked upon by the management team to provide creative and innovation ideas that can control cost and maintain product lines. The stakeholders look to the management team and employees to work in a manner which uses the Capitol in the best manner. The stakeholders want a decent return on their investment and want to know that the management team is managing their capitol effectively. The customers want to know they are receiving value for their money as well as purchasing from an honest and reputable company. Frame the “Right” Problem

Best Snacks will provide all employees opportunities to grow and develops skills related to creativity and innovation. As the employees use these new skills, Best Snack will be come an organization that will lead the snack industry in using creativity and innovation to materialize the...

References: Davila, T., Epstein, M., & Shelton, R., 2006. Making Innovation Work: How to Manage It,
Measure It, and Profit from It, 1e.
Jones, Gareth R., 2004.Organizational Theory, Design, and Change, 1eChapter 12: Decision
Making, Learning, Knowledge Management, and Information Technology.
P&G’s New Innovation Model 2006 retrieved April 10, 2010 from
University of Phoenix, (2009). Best Snacks Scenario Inc. Retrieved March 21, 2010 from
University of Phoenix rEsource Center.
|and core competences | | |
|over time (Jones, 2004, p
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