Preview

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Savory Snacks Food Market

Good Essays
Open Document
Open Document
1004 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Savory Snacks Food Market
Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Savory Snacks Food Market
On 30th April 2014
The savory snacks market in the United States is set to see growth of over 2% by 2018.

Summary
Understanding Consumer Trends and Drivers of Behavior in the US Savory Snacks Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Buy this report OR Know more : http://www.jsbmarketresearch.com/food-beverages/r-Consumer-Trends-Analysis-Understanding-Consumer-Trends-Drivers-Behavior-US-Savory-Snacks-Food-Market-108443
Key Findings
- Demand for indulgent flavors will grow as stressed consumers continue to turn to Savory Snacks for comfort
- The desire for better value will intensify with continued economic uncertainty, resulting in growing private label penetration
- There will be an increased demand for healthier Savory Snack options
- Product choices will reflect consumers desire for excitement and convenience driven by their increasing ambitions and aspirations.
Synopsis
Understanding Consumer Trends and Drivers of Behavior in the US Savory Snack Food Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
Get access to:
- Key consumer demographic groups driving consumption within the US market. The figures showcase the number of times

You May Also Find These Documents Helpful

  • Powerful Essays

    Tim Hortons Case

    • 1286 Words
    • 6 Pages

    As consumer related trends change so does taste. They should implement more lunch and menu products so this gives consumer to drop by to grab something during their meal time. Many customers are focusing on catering to healthy meal option that are affordable .However, they should develop a new idea with packaging products, in ways they can increase the number of items purchased which generates revenue.…

    • 1286 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Consumers are becoming more conscious of their spending and their health habits as the world shifts from the fast food industry and the children in America becoming obese. Thriving businesses…

    • 912 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mt355 Unit 4 Assignment

    • 551 Words
    • 3 Pages

    Consumers want great tasting health food at a cheap price and they want it fast (Shan Li, 2014).…

    • 551 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    MGCR 352 Marketing Project

    • 5417 Words
    • 17 Pages

    The benefits this segment would seek in our product is the convenience factor it offers; which caters to accommodate their busy work-life schedules, as well as provide a healthy snack alternative that is appeasing to the appetite yet low on calories. This segment is more likely to be critical of ingredients, and scrutinizes nutritional labels carefully. Parents are often concerned about the nutritional benefits of products they are feeding to their families; it is important to emphasis the health factors and high quality standards of our product to this segment especially, in order to gain their confidence and trust in our product. (Appendix A).…

    • 5417 Words
    • 17 Pages
    Powerful Essays
  • Satisfactory Essays

    Future Trends in Globalization Schema: Consumers are becoming more outspoken and demanding in their food choices. According to the Puratos Group, there are 10 future-proof consumer trends for the food industry. Themes include overall quality perception; openness and…

    • 435 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    The following marketing plan forms the basis for the introduction of an innovative new product by Snyder’s-Lance Inc. This analysis allows me to outline the best strategies to follow for the achievement of the company’s strategic goals. “Pretzel Abobodas” will be marketed as a unique flavored pretzel that targets the Hispanic consumer, while striving to reinforce the company’s focus on wanting to penetrate the Hispanic market. The marketing strategies will hopefully enable our company to reach a market size of an estimated 2,000,000 Hispanic Consumers (targeted) with forecasted sales growth prospects of 5% over the next 3 years ($450,000 profits), while satisfying the needs if the unserved market of consumers. Success will be reflected by a sizeable capture of market shares within this market, while strategically positioning the company as a market leader in the salty snacks segments of the industry.…

    • 4787 Words
    • 20 Pages
    Better Essays
  • Satisfactory Essays

    The target market is Women on the go with no children who want a small personal treat. The data revealed that this target market were the heaviest buyers of premium treats, this focused the team to advertise towards “her” and “What does she want?”…

    • 741 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    food tech ass task 1

    • 1595 Words
    • 7 Pages

    Consumers are a dynamic market in the world, their needs change according to their lifestyle which ultimately affects their food choice. Consumers range from household to career driven and often cater their food choices to their lifestyle, for example, a busy athlete will consume a protein shake on the go, whereas a domestic housewife will engage in a nutritional breakfast meal such as cereal. Consumers need fast, efficient and convenient food products that suit their lifestyle while providing them with nutritional and healthy benefits to fuel their actions for the day.…

    • 1595 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Slim Fast Marketing

    • 1046 Words
    • 5 Pages

    Strategic issues as of 2013 * Consumers desire for natural and minimally processed foods with fewer ingredients. * Increase in commercial weight loss programs such as Jenny Craig and Weight Watchers. * Top three sources for nutrition advice will come from social media sites, Smartphone apps, and dieticians. * Rise in foodie population. * Foodies typically are passionate about food, eat out often, try new products, read articles about food, visit different bars and restaurant, watch food related programming, and are concerned with food authenticity and health.Slim Fast’s repositioning with the “Get What You Really Want” advertisement campaign to target women dieters.…

    • 1046 Words
    • 5 Pages
    Satisfactory Essays
  • Best Essays

    Whole Foods Analysis

    • 3789 Words
    • 16 Pages

    When it comes to the twenty-first century grocery food shopper, there are more options than ever before. By typing into their computer or smart phone, anyone can queue up several dozen locations of where they can purchase a wide variety of products based on ever-changing interests and tastes. The conventional market stores evolved as geographically condensed collections of specialty shops selling produce, butchery meats, dry and canned goods. These Supermarkets were mainstays through the latter half of the twentieth century until Wal-Mart, Target and Costco added supermarket items, thus creating one-stop shop Mega-Stores targeted at the low-price point consumer. However, as run-of-the-mill grocery store and one-stop-shop options became the norm, American health awareness has advanced as well. Once thought as having a “Hippie” connotation from the sixties and seventies, natural, healthy foods are becoming more a necessity thanks in part to the increasing health risks of poor food intake. Fast food chains that produced only greasy foods are changing their menus to deliver more nutritious products. Schools across the nation are altering the cafeteria menus and promoting physical fitness. The numerous Grocery Store options has benefited from this revolution as well. Chains such as Whole Foods and Trader Joe’s have created not only a small niche, but carved themselves a new market segment as the new norm for many healthy Americans.…

    • 3789 Words
    • 16 Pages
    Best Essays
  • Good Essays

    The media influences us as consumers because people, whether we want to admit it or not, are inherently susceptible to suggestion. Kraft has spent seventy years campaigning for our business with creative slogans like, Parent’s Need Warm, Cheesy Hugs, Too and The Most Fun You Can Have With Your Stove On. In a national market saturated with prepackaged, non-perishable products meant to make weekday meal preparation quick and expedient for busy parents, has our love of convenience foods gone too far? We can all agree manufactured food is popular with today’s society, but why the craze for the stuff in the iconic blue box? To find the answer we have to go back to the beginning.…

    • 983 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Popcornland Research Paper

    • 2411 Words
    • 10 Pages

    It has been featured as the go to snack for watching movies in a theatre. However, one of the worst – and most common – mistakes entrepreneurs make is assuming that a market exists for their product or service (Zimmerer, Scarborough, & Wilson, 2008). The majority of Popcorn Haven’s locations are in shopping malls and retail shopping centers. These areas have many different people, of all ages, visiting and relatively high foot traffic. Although, Popcorn Haven is a loved snack in Georgia and Illinois, it has not been tested on the West Coast in Los Angeles, CA. As a matter of fact, there are no corporate owned shops or franchises in California. In addition to collecting and analyzing demographic data about the people in a particular geographic area and comparing the results to the profile of a typical customer, I learned more by visiting the malls and retail shopping centers where I am considering opening my shop. The food court at shopping malls gives customers a break from shopping to sit down and have a meal or grab a quick snack. Ideally, my customers will take a bag of popcorn with them while they shop or home to enjoy…

    • 2411 Words
    • 10 Pages
    Better Essays
  • Better Essays

    Sociocultural factors influence and restrict consumption ideas, needs, desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid development of modern society and the continuous improvement of living standards, the degree of attention paid to health has increased. “Franchise businesses continue to pay close attention to their customers' need for convenience, new flavors and, yes, healthier options” (Fenwick, 2011). In order to provide products that can satisfy consumers, Jamba Juice’s marketing team “reviews reports, health trends, product innovations, as well as consumer focus group input on what… [their] own consumers think… [they] should be offering” (Fenwick, 2011). Due to different socialcultures, Jamba Juice also introduces hot beverages and foods to their regular fruit smoothie menu to meet different customers with different desires in different areas.…

    • 1597 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Realizing the fact that customers’ decision are somehow emotionally lead, advertisers acknowledge the power of emotion ,as consumers are overwhelmed by their relationship to food, triggering consumers’ emotion hence proved to be effective. As a result, they linked having chips to such kind of emotion. We would never want to experience the sense of guilt and succumbed to this devil food. Advertisers emphasize “Never fry, never baked”, which offers a whole ‘ new hope ‘ to their dear consumers, having no worries at all. In other words, eating popchips supply the sensual delight pleasure and enjoyment as well as a sense of satisfaction towards the binge…

    • 527 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Sample Case Analysis

    • 1492 Words
    • 6 Pages

    In the late 1980s, snacks consumption in the US was on the rise, during this time…

    • 1492 Words
    • 6 Pages
    Powerful Essays