Ben & Jerry's Swot
SWOT Analysis
Strengths:
Ben & Jerry’s is an innovative leader in the super premium ice cream industry. They have a product line that consists of ice cream, low-fat ice cream, frozen yogurt, sorbet, and a few novelty products. All of their products are sold through supermarkets, grocery stores, convenience stores, franchised Ben & Jerry’s scoop shops, and restaurants. Ben & Jerry’s also incorporates a commitment toward being a socially active and environmentally responsible ice cream manufacturer. Ben & Jerry’s pride themselves on being the leader in the super premium ice cream manufacturer industry. Super premium ice cream is characterized by a greater richness and density, than that, of economy ice cream, and demands a premium price to follow. Ben & Jerry’s focus their efforts on their super premium ice cream. The core competencies of Ben & Jerry’s are: its innovative flavors, it’s all natural ingredients, and its commitment toward being socially active and environmentally responsible.
The distinctive competencies of Ben & Jerry’s are: it’s innovative flavoring and product names, their all-natural ingredients, and its socially conscious public image and their environmental awareness. Each of these distinctive competencies, are the factors that play a huge role in sustaining a competitive advantage over their rivals. (Haagen-Dazs and Dreyer’s) Ben & Jerry’s are able to sustain a competitive advantage by frequently innovating its flavors and products names, which makes it difficult for its rivals to imitate their product offerings. They employ names such as: Rain Forest Crunch, Cherry Garcia, Wavy Gravy, and Toffee Crunch. These innovative names and the fact that they use all-natural ingredients provides them with a strong competitive advantage because customers view their products to be of high-quality and unique as well. Ben & Jerry’s social mission states that: “To operate the company in a way that actively recognizes the central role that
Strengths:
Ben & Jerry’s is an innovative leader in the super premium ice cream industry. They have a product line that consists of ice cream, low-fat ice cream, frozen yogurt, sorbet, and a few novelty products. All of their products are sold through supermarkets, grocery stores, convenience stores, franchised Ben & Jerry’s scoop shops, and restaurants. Ben & Jerry’s also incorporates a commitment toward being a socially active and environmentally responsible ice cream manufacturer. Ben & Jerry’s pride themselves on being the leader in the super premium ice cream manufacturer industry. Super premium ice cream is characterized by a greater richness and density, than that, of economy ice cream, and demands a premium price to follow. Ben & Jerry’s focus their efforts on their super premium ice cream. The core competencies of Ben & Jerry’s are: its innovative flavors, it’s all natural ingredients, and its commitment toward being socially active and environmentally responsible.
The distinctive competencies of Ben & Jerry’s are: it’s innovative flavoring and product names, their all-natural ingredients, and its socially conscious public image and their environmental awareness. Each of these distinctive competencies, are the factors that play a huge role in sustaining a competitive advantage over their rivals. (Haagen-Dazs and Dreyer’s) Ben & Jerry’s are able to sustain a competitive advantage by frequently innovating its flavors and products names, which makes it difficult for its rivals to imitate their product offerings. They employ names such as: Rain Forest Crunch, Cherry Garcia, Wavy Gravy, and Toffee Crunch. These innovative names and the fact that they use all-natural ingredients provides them with a strong competitive advantage because customers view their products to be of high-quality and unique as well. Ben & Jerry’s social mission states that: “To operate the company in a way that actively recognizes the central role that