Ben&Jerry's Homemade

Topics: Ben & Jerry's, Ice cream, Brand Pages: 4 (989 words) Published: December 9, 2012
Table of Content
2.Brief History2
3.Missions of the Ben & Jerry’s Homemade2
4.Problem Statement3
5. Analysis3
5.1. Strenghts3
5.2. Weaknesses4
5.3. Opportunities4
5.4. Threats4
5.5. Summary4
6. Proposed Strategy5

This report begins with the brief history of Ben & Jerry’s homemade and than explains the missions of the company. The study group reviewed problem statement and offers. The company’s strenghts, weaknesses, opportunities and threats are examined. A study group gives their considerations. It continues with their proposed strategy. 2.Brief History

Ben & Jerry’s homemade is a leading distributor of super-premium ice creams, frozen yogurts, and sorbets, was founded in 1978 in an old gas station in Burlington, Vermont, Cohen and Greenfield. Over the years, the company expand and became a major premium ice cream producer with over 170 stores. The company’s annual sales and equity showed huge increase over the years. 3.Missions of the Ben & Jerry’s Homemade

The company’s mission statement included three dimensions and also stressed seeking new and creative ways. 3.1. Product
Producing, distributing and selling high quality, healthy, and nurishment ice cream and other related products is the company’s mission. 3.2. Economic
Operating the company on a sound financial basis of profitable growth, increasing value for their shareholders, and creating career opportunities and financial rewards for their employees is mission statement about economic basis. 3.3. Sacial

Operating the company in a way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of the broad community-local, national, and international. 4.Problem Statement

A company was seeking long term future profit and the environment is very compelling. There are four offers submitted by Dreyer’s Grand, Unilever,...
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