Below the Line Tools
TASK 1
1.0 Definition of Below the Line Tools
The terms 'below-the-line ' promotion or communication refers to forms of non-media communication, even non-media advertising. Below-the-line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in products, but also for industrial goods. http://www.coolavenues.com/mba-journal/marketing/below-line-promotion For my understanding, below the line tools means that the promotion is not using the television, internet, and outdoor media (billboard) and so on. What can I say is that this tool is some sort like using the ‘old school’ advertising for example personal selling, public relation, sales promotion, direct marketing and sponsorship. It is more to the mouth to mouth situation when market or selling our product.
Below are the 5 tools that available in this country outlining the advantage and disadvantages? 1.1 Personal Selling
Personal selling can be defined as follows:
Personal selling is oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to "close the sale" http://tutor2u.net/business/marketing/promotion_personalselling.asp For my understanding, personal selling is more to ‘mouth to mouth’ situation. It means that the seller is communicating with the potential buyer (suitable segments) to encourage them to buy what are the seller is selling. It is two people communicate with each other. The talk skilled is needed to influence the potential buyer to buy the product or service so that they (potential buyer) will buy their product.
Personal selling is one of the oldest forms of promotion. It involves the use of a sales force to support a push strategy (encouraging intermediaries to buy the product) or a pull strategy (where the role of the sales force may be
1.0 Definition of Below the Line Tools
The terms 'below-the-line ' promotion or communication refers to forms of non-media communication, even non-media advertising. Below-the-line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in products, but also for industrial goods. http://www.coolavenues.com/mba-journal/marketing/below-line-promotion For my understanding, below the line tools means that the promotion is not using the television, internet, and outdoor media (billboard) and so on. What can I say is that this tool is some sort like using the ‘old school’ advertising for example personal selling, public relation, sales promotion, direct marketing and sponsorship. It is more to the mouth to mouth situation when market or selling our product.
Below are the 5 tools that available in this country outlining the advantage and disadvantages? 1.1 Personal Selling
Personal selling can be defined as follows:
Personal selling is oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to "close the sale" http://tutor2u.net/business/marketing/promotion_personalselling.asp For my understanding, personal selling is more to ‘mouth to mouth’ situation. It means that the seller is communicating with the potential buyer (suitable segments) to encourage them to buy what are the seller is selling. It is two people communicate with each other. The talk skilled is needed to influence the potential buyer to buy the product or service so that they (potential buyer) will buy their product.
Personal selling is one of the oldest forms of promotion. It involves the use of a sales force to support a push strategy (encouraging intermediaries to buy the product) or a pull strategy (where the role of the sales force may be