Topics: Fortune 500, Corporate social responsibility, Fortune Pages: 3 (853 words) Published: April 15, 2013
Avon Products, Inc. (NYSE: AVP) is an international manufacturer and distribution of beauty, household, and personal care company. As the world’s largest direct seller, Avon sells their products through representatives over 140 countries. Avon is founded in 1886, NY by David McConnell, over the one-century development, Avon became one of the FORTUNE 500 Company in USA, with more than 43000 employees and 6.4 million active independent sales Representatives around the world. Their corn value is “Trust, Respect, Believe, Humility and Integrity” as well as its vision "to be the company that best understands and satisfies the product, service and self-fulfillment needs of women – globally." To be the markets leading company, Avon’s revenue reached $11 billion annually. Its product line includes beauty, fashion and home: beauty consists of fashion jewelry, watches, apparel, footwear, accessories and children’s products; home consists of gift and decorative products, housewares, entertainment and leisure products and nutritional products. Those well-recognized brand names are Avon Color, ANEW, Skin-So-Soft, Advance Techniques, Avon Naturals and mark.  More products carry the Avon name than any other brand in the world. Sherilyn S. McCoy was appointed to be CEO in April 2012. The former CEO, Andrea Jung, became the executive chairman of the board. Jung was the longest tenured female CEO among Fortune 500 companies. Avon entered into Chinese market in 1990, but legal changes in 1998 forced Avon to sell only through physical stores called Beauty Boutiques. Till now, since the company received China's first license for direct selling in 2006, Avon (China) has 74 branch offices covering 32provinces with more than 2000employees. Below are their main activities in China: Jan 23, 1990, Avon invested 27million dollars established their first joint-venture company in Guangzhou, China Nov 14, 1990 the first branch office was opened in Guangzhou Mar, 1999, Avon first...
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