Assignment
International University College
Subject Business Environment
Subtitle: Contemporary Business as network of interactions
Students: Lecturer:
Stefani Ivanova Ivelina Yoveva
Maria Stoianova
Dobrich, 2013
Content:
1) Introduction
2) History of the company
3) Analysis of company business
4) Analysis of product nature/product portfolio/and its main characteristics
5) Company market structure analysis
3) SWOT analysis
4) PESTEL analysis
5) Organizational structure
6) Legal structure
7) Proposals for improvement and adaption to the environment
8) Conclusion
9) References
Introduction:
This project is evaluated with the purpose to analyze the business environment of the company, product nature/product portfolio and its main characteristics, company’s market structure. Grant analysis of the external and internal business environment elements – SWOT, PESTEL analysis and to give proposals for improvement and adaptation to the environment.
For this assignment attention is drawn to the Swarovski company which is based on manufacturing jewelry. This sphere of business attracts our group a lot so, we want to introduce the crystals industry from different sides, to show how it works, to find out what strengths and weaknesses of the company are and the influence of various external and internal factors.
History:
There has been one name that has been consistently and inextricably linked to precision cut crystal and fashion for more than 113 years . The founder of the company, Daniel Swarovski I, was born in 1862 in Northern Bohemia, which happened to be the center of a flourishing crystal and costume jewelry industry. In such a setting it's perhaps unsurprising that Daniel
Subject Business Environment
Subtitle: Contemporary Business as network of interactions
Students: Lecturer:
Stefani Ivanova Ivelina Yoveva
Maria Stoianova
Dobrich, 2013
Content:
1) Introduction
2) History of the company
3) Analysis of company business
4) Analysis of product nature/product portfolio/and its main characteristics
5) Company market structure analysis
3) SWOT analysis
4) PESTEL analysis
5) Organizational structure
6) Legal structure
7) Proposals for improvement and adaption to the environment
8) Conclusion
9) References
Introduction:
This project is evaluated with the purpose to analyze the business environment of the company, product nature/product portfolio and its main characteristics, company’s market structure. Grant analysis of the external and internal business environment elements – SWOT, PESTEL analysis and to give proposals for improvement and adaptation to the environment.
For this assignment attention is drawn to the Swarovski company which is based on manufacturing jewelry. This sphere of business attracts our group a lot so, we want to introduce the crystals industry from different sides, to show how it works, to find out what strengths and weaknesses of the company are and the influence of various external and internal factors.
History:
There has been one name that has been consistently and inextricably linked to precision cut crystal and fashion for more than 113 years . The founder of the company, Daniel Swarovski I, was born in 1862 in Northern Bohemia, which happened to be the center of a flourishing crystal and costume jewelry industry. In such a setting it's perhaps unsurprising that Daniel