Strategic Analysis -- AXA
School of management
University of Bradford
Model code: MAN0208M
A Strategic Analysis of AXA
Industries: Insurance/Financial Services
Word Count: 2314 (not including Tables or Executive Summary)
Executive Summary
This report has to do with the investigation into AXA insurance company including internal analysis, external strategic analysis and strategy formulation. It is designed to analyse the whole organisation and make recommendations related to the problems. AXA is a French global investment, retirement and insurance group. The AXA Group involves five operating business segments: Life & Savings, Property & Casualty, International Insurance (including reinsurance), Asset Management and Other Financial Services. This report is focused on AXA insurance.
The main investigation approach is to use the text book as a secondary resource to analyze the specific theory about PESTLE analysis and Porters Five Forces analysis. At the same time, some useful sources as secondary information are researched from the Internet and some professional theory about external and internal analysis and strategy formulation come from library books.
Through the investigation, there are four main parts related, but each part has detailed contents around different topics. The first part will introduce the company summary. PESTLE analysis, industry life cycle, Porters Five Forces analysis and key competitors will be introduced in the second part. After that, the report will show internal analysis including value chain and SWOT analysis. Finally, the part will focus on strategy formulation and making recommendations respectively.
After a full strategic analysis of both the external and internal factors affecting the business, it is clear that there are key drivers in the markets. These drivers are customers' need, differentiated products and quick response to new technology. Consumers are becoming more price
University of Bradford
Model code: MAN0208M
A Strategic Analysis of AXA
Industries: Insurance/Financial Services
Word Count: 2314 (not including Tables or Executive Summary)
Executive Summary
This report has to do with the investigation into AXA insurance company including internal analysis, external strategic analysis and strategy formulation. It is designed to analyse the whole organisation and make recommendations related to the problems. AXA is a French global investment, retirement and insurance group. The AXA Group involves five operating business segments: Life & Savings, Property & Casualty, International Insurance (including reinsurance), Asset Management and Other Financial Services. This report is focused on AXA insurance.
The main investigation approach is to use the text book as a secondary resource to analyze the specific theory about PESTLE analysis and Porters Five Forces analysis. At the same time, some useful sources as secondary information are researched from the Internet and some professional theory about external and internal analysis and strategy formulation come from library books.
Through the investigation, there are four main parts related, but each part has detailed contents around different topics. The first part will introduce the company summary. PESTLE analysis, industry life cycle, Porters Five Forces analysis and key competitors will be introduced in the second part. After that, the report will show internal analysis including value chain and SWOT analysis. Finally, the part will focus on strategy formulation and making recommendations respectively.
After a full strategic analysis of both the external and internal factors affecting the business, it is clear that there are key drivers in the markets. These drivers are customers' need, differentiated products and quick response to new technology. Consumers are becoming more price
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