THE PROBLEM AND ITS SCOPE
INTRODUCTION
Rationale of the Study
Education has been a vital role in a person’s development. As an institution of higher learning, University of Cebu is committed to an authentic education that is founded on the principles of humanity, nationalism and academic excellence. It provides students different opportunities to attain success.
Various institutions offer different kinds of services from high class teachers, good teaching methodology, down to hard working janitor. These institutions have different styles and standards. Each has its own individuality and appeal to the people. Furthermore, among their many differences would be in how they manage and provide their clientele with value added transactions through positive customer service interactions. The customer’s expectation is to feel important and assisted during the interactions that ultimately lead to their desired end result.
Registrar’s office of UCLM is one of the departments of the university who provide services to the students, parents, and inquirer who needs information. Students, whether they like it or not, can always experience how registrar’s offices provide services. Grade information, students 201 file, TOR, evaluation and adjustment of subjects, changing of grades and correction of name, preparing study loads, giving of diploma, and enrollment verification are some of the services that registrars’ office can provide.
This research study assesses the customer satisfaction of students’ services of registrars’ office because some problems regarding the registrars’ services has been observed. One of the researcher experienced bad interaction of registrar personnel that includes the working scholar assigned. She processed her correction of name. She went to registrars’ office for an update that it came to the point that she visited the registrar five times for a follow up of her correction of name. Unfortunately, according to working scholar assigned