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Case Study Questions:
1. What kind of systems are describe in this case? Identify and describe the business process each supports. Describe the inputs, process and outputs of this systems.
2. How do these systems help Domino's improve its business performance?
3. How did the online pizza ordering system improve the process of ordering a Domino's pizza?
4. How effective are these systems in giving Domino's a competitive edge? Explain your answer.
Answer:
1. The systems that describe in this case are the Point of Sales System It captures purchase and payment data at a physical location where goods or service are bought and sold using computers, automated cash registers, or other digital service. Pulse a software that used a “Thick-client model” which required all machines using the software to be fully equipped. Pulse Evolution the new version of Pulse it uses “Thin-client model”, it is easier to use and more secure, there’s only one machine in the store needs to be updated. Online Ordering System this system allows customer to purchase pizza online at anytime they want without going on stores, the system includes Pizza Tracker. The Pizza Tracker this system allows customer to watch a simulated photographic version of their pizza as they customize it. Online Polling System It continuously upload information’s from local stores.
The Inputs are the customer orders that describe the type of pizza crust, ingredients and toppings, side order and delivery location data. The Processes are updates the database from inputs and summarized to present in reports and analyze data. Outputs are the number of pizza and side order sold cost number of ingredients, customer information, deliver information.
2. Pulse Evolution the new system of Domino's improve its customer service, reduced mistakes and shorter training times. This new technology is working to cut cost and increase customer satisfaction. It helps the Domino's to have competitive advantage to other pizza stores

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