ARMY AIR FORCE EXCHANGE SERVICES (AAFES)
The Army and Air Force Exchange Services (AAFES), has capitalized on the opportunity to provide Armed Forces service members, their families and Veterans with necessary services and everyday products within the Continental United States, and also international locations across the world.
AAFES is ultimately responsible for in excess of three thousand facilities internationally. Various fast food restaurants operate under AAFES to include Burger King, Popeyes, Taco Bell, and Subway just to name a few. Armed forces members, their Family members and local nationals enjoy the convenience of being able to visit American establishments within foreign regions.
This form of globalization is incredible due to its internal agenda to preserve the American dollar in foreign countries. Americans are more apt to spending their money within a trustworthy American establishment in lieu of spending their money on the local economy. Individuals that are allowed to shop within AAFES establishments are entitled to significant savings which vary from 5% to 20% discounts, in addition to zero taxes on their products and merchandise.
AAFES is committed to ensuring that a commendable portion of their financial returns are provided to supplement Armed Forces morale, welfare, and recreational activities. Additional AAFES funds are utilized to enhance the AAFES stores worldwide.
AAFES attentiveness on the importance of benefits for the service members, and their quality of life has increased their international acceptance within the United States and abroad. AAFES motto is “We Go Where You Go.” This type of marketing strategy is appealing to the service members, their Families, Veterans, and foreign nationalist who benefit from the globalization employment opportunities.
AAFES is in a position to exercise various levels of globalization measures proven to be beneficial for everyone involved within the United States...
References: Retrieved on January 20, 2011 from http://www.aafes.com.
Retrieved on January 20, 2011 from http:// www.gxs.com
Please join StudyMode to read the full document