Bus 499

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BUS 499
The Learning and Growth Perspective, Module 4 Session Long Project
Dr. William Muraco

As one of the four perspectives of the Balanced Scorecard, the Learning & Growth perspective focuses on how the organization must learn and innovate in order to achieve the set goals. It is the root of the balanced scorecard and requires nutrients to grow. It develops intellectual capital and empowers employees as part of the relationship to the vision and strategy portion of the BSC. Learning & growth perspective can be described as inputs and internal constituents. In order to get a feel for how AAFES has grown we need to look at where and how AAFES began. In 1895, the War Department issued General Order number 46 directing post commanders to establish an exchange at every post, where practicable. In 1917, the first real test of the Post Exchange (PX) system came when the United States entered World War I. The American Expeditionary Forces landed in France. Exchanges were unable to meet the needs of the greatly expanded Army. Civilian welfare agencies would provide canteen services for American troops during World War I. The first documented use of term “PX” was found in the book of exchange council meetings (1910-1920) at Fort McKinley, Philippines. Exchanges were usually referred to as canteens. In 1921, the first centralization of post exchanges in Hawaii took place at Schofield Barracks. The Post Exchange was organized, regimental and associated activities in the various organizations. In 1939, lessons learned from their experience in WWI,

providing service to the largest U.S. force deployed to that date, led developments and improvements to be where they are today. “It’s not 1895,” said AAFES’ Commander Major General Bill Essex. “Opening a tiny store on a corner of the post won’t cut it these days. Today, troops have more choices than ever before. Now is the time to invest and strengthen the benefit so we are not only ready to handle

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