Bus/475 Partiii

Topics: Management, Strategic management, Strategy Pages: 3 (810 words) Published: February 5, 2012
Strategic Plan, Part II: SWOTT Analysis
University of Phoenix
Integrated Business Topics

StrengthsOver a decade of successful experience.One stop shop for all entertainment needs.One of a kind themes and service.VIP clientele.Maintained Quality.| WeaknessesSizable capital requirement for expansion.Limited inventory.Under estimating needed staff for large events.| OpportunitiesIncreased demand among the elite.International presence.Introduction of new services for every age group.| ThreatsParty WarehousesKeeping regular staff between events.Lack of reliable company transportation.| Blu Wine Partners SWOTT Table

Blu Wine Partners was created to ignite an international client base and audience with distinguished and innovative entertainment. Delivering hands on approach to effective communication throughout the community exceeding all expectations. To provide professional and experienced staff members who will strive to create a truly memorable and fun occasion for every client, every time. Our goal is to be a vibrant and valued service that bridges various entertainment gaps from city to city. We want to inspire a global audience to play just as hard as they work. With a strategic plan and goals we turn visions into a reality. Strategic planning will determine the course of this new business. A strategy provides a framework for managerial decisions, reflecting a company's awareness of how, when and where it should compete; against whom it should compete; and for what purposes it should compete (Pearce, Robinson 2009). The first thing we did was plan our business strategies and our purpose at Blu Wine Partners which is the mission statement. A mission statement will describe the purpose of the company, what services will be provided, the companies philosophy, and goals. The mission statement is a living statement and may need to be changed to meet the needs of changing times (Pearce, Robinson 2004). We had to go about business from the...

References: Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation,
and control (11th ed.). New York, NY: McGraw-Hill.
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