Case Analysis: Apple Computer
Course number: NETW583 Date: May 10th, 2013 The innovation of apple computer began with Steve Jobs and Steve Wozniak in the garage of the parents of Steve Jobs in Mountain View, California. On 1st April 1976, fool’s day, the first apple computer was formed by Ronald Wayne, Steve Wozniak and Steve Jobs. The following year, 1977 the apple company was incorporated. The first Apple Computer was a failure and was followed by the second one which was successful. Today Apple Company is one of the most revolutionary computer companies in the world that is involved in designing, developing and marketing personal computers, media devices, peripherals, networking solutions, and third-party digital content and applications. (Datamonitor, 2011) The timeline gives us an outlook of Apple’s biggest successes and failures. Some of the Apple’s successes come from the reinvention of Apple computer and Apple’s culture. The first success came from the Apple II in 1977. The Apple II was designed for mass production and broad consumer appeal and that must have contributed to the success of Apple II. In 1984, the introduction of first Macintosh was a success. To appeal to the consumes, Apple created hype around the Macintosh with its infamous "1984" Super Bowl commercial, and announced it at their 1984 shareholders meeting to a wildly excited audience. Cheaper and more compact than the Lisa, the Macintosh became a commercial success. In 1998, apple came up with iMac. The iMac was a radical overhaul of the Macintosh and it was intended to regain market share for Apple. The iMac, which is referred to as the “blue bubble" was a commercial success, as it caught the eye of consumers and in 2001; iBook G3 became another Apple’s reinvention that was designed to compete with Apple’s...
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