This report will give you a brief insight about the AHG expansion plan. It focuses on their internal & external environments. As Apollo Hospital’s founder vision was to take healthcare to the distant corners of India through his dream project, ‘The Apollo Clinic’. The Apollo group has incorporated it as its long term vision and they found a platform where they can continue with there vision as well as counter the competitors and explore the potential markets.
The problem with the AHG is that they have a huge opportunity to expand. They all the possible resources which is required for the expansion; however they have small collective issues of communication with respect to the individuals, communication and strategic alliance with the local nursing homes, doctors & medical professional. They have also a resistance from the AHG employees about the expansion plan adopted by the company as they feel the in patient care should not be wiped out as it is their core strength.
They should be focused on their long term objective by reaching out to the individuals located in the distant corners of India which will in turn fulfilling the short term objective of their expansion and counter competition.
To fulfill the organization objectives they have to take the action plan of having a effective communication plan (Marketing & Advertisement) which clearly states the role of Franchisee and Franchiser. The communication role should be shared by both of the units. The concerns of the employees should be addresses as soon as possible.
Case: Apollo Clinic
Facts and inferences of the case:
1. The Apollo Group India’s first corporate hospital, pioneer in multi-specialty hospital, largest for-profit hospital chain in South Asia in 2000 A profit making hospital chain.
2. Vision of Dr. Prathap Reddy (Founder of the AHG) to take healthcare to the distant corners of India through his dream project, ‘The Apollo Clinic’ Vision of