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SITUATIONAL ANALYSIS OF AMPANG JAYA MUNICIPAL COUNCIL (MPAJ)

Q1) what are the key event, trends and turning points which you think will be occurring over the next 5 years?
Ampang Jaya Municipal council has a very bright vision which is to make the Ampang Jaya Municipality prosperous and harmonious by 2015. The vision was created suitable as the function of MPAj itself which is to serve the community within the Ampang Jaya area. In order to realize and achieve the vision, Ampang jaya Municipal Council were very struggling to adapt with and move along with the advancement of technology to ensure a very strategic town planning can be well use.
Besides that, Ampang Jaya Municipal Council also develops its creativity and innovative sense so that it will contribute towards the achievement of world class organization that may facilitate the customers demand especially the residents in the Ampang Jaya area. Proudly, Ampang Jaya Munucipal Council shows lot of their effort by combining their strength as a prestigious organization with the vision stated as a drive to make sure Ampang Jaya Municipal Council will move forwards and improve its accountability integrity and transparency towards a strategic town planning in the next five years ahead.

SWOT ANALYSIS OF MPAJ
Swot analysis is an analytical method which is used to identify and categorise significant internal strength and weaknesses and external sucha s opportunities and threats factors faced either in a particular arena, such as an organisation.
It provides information that is helpful in matching the firms' resources and capabilities to the competitive environment in which it operates and is therefore an important contribution to the strategic planning process. It is used as a dynamic part of the management and business development process.

Strength of MPAJ
Ampang Jaya Municipal Council is an organization that provides services to the resident along Ampnag Jaya area. The organization plays crucial roles
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