Anomie in South African Context
1. * Delivers the massage clearly – Kentucky Fried Chicken (kfc) * Confirms your credibility – * Connects your target prospects emotionally – Lewis, we are family * Motivates the buyer – free to be you (Edgars) * Concretes user loyalty – ok store
2.
* Brand identity – Good for life (Jet) * Brand personality –
3.
* Ilanga newspaper and Albany bakeries
- The name of the brand makes the product successful because it is trusted by the customers of the good quality service it produce, after a very long time the brand name still stands which is a confirmation to buyers that the product can be trusted because many brands pitch yet some never make it to the hierarchy top to stand firm.
4.
* The car brand is Ferrari, it is a sport car mostly seen as a symbol of luxury, wealth and a symbol of speed.
5.
* Top-of-mind awareness
* Ilanga newspaper – Ilanga leTheku * Albany bakeries – Albany bread
* Strategic awareness - Ilanga newspaper – Ilanga langeSonto (other news papers do not publish on Sundays) - Albany bakeries – very soft buns, sasko bread
6.
* Initialism – IT Company * Descriptive – Pick ‘n Pay * Alliteration & rhyme – m & m’s * Evocative – Museum * Neologisms – Nestle * Foreign word – Porsche * Founder’s names – Enzo Ferrari * Geography – HillCrest
7. The noun name ama in zulu in branding name sport team names in South Africa it is used as a collaboration as in a way that is meaning some sort of unity because looking at a typical example, there is soccer team named Amazulu which on its own states that it is not just one they more than one and they together.
8.
* This not so long paragraph will be based more in marketing and the naming of business. Marketing a business is actually a main point of trying to make profit for that particular business, during marketing of the business there are couple of things an individual or an organization do, they facilitate
2.
* Brand identity – Good for life (Jet) * Brand personality –
3.
* Ilanga newspaper and Albany bakeries
- The name of the brand makes the product successful because it is trusted by the customers of the good quality service it produce, after a very long time the brand name still stands which is a confirmation to buyers that the product can be trusted because many brands pitch yet some never make it to the hierarchy top to stand firm.
4.
* The car brand is Ferrari, it is a sport car mostly seen as a symbol of luxury, wealth and a symbol of speed.
5.
* Top-of-mind awareness
* Ilanga newspaper – Ilanga leTheku * Albany bakeries – Albany bread
* Strategic awareness - Ilanga newspaper – Ilanga langeSonto (other news papers do not publish on Sundays) - Albany bakeries – very soft buns, sasko bread
6.
* Initialism – IT Company * Descriptive – Pick ‘n Pay * Alliteration & rhyme – m & m’s * Evocative – Museum * Neologisms – Nestle * Foreign word – Porsche * Founder’s names – Enzo Ferrari * Geography – HillCrest
7. The noun name ama in zulu in branding name sport team names in South Africa it is used as a collaboration as in a way that is meaning some sort of unity because looking at a typical example, there is soccer team named Amazulu which on its own states that it is not just one they more than one and they together.
8.
* This not so long paragraph will be based more in marketing and the naming of business. Marketing a business is actually a main point of trying to make profit for that particular business, during marketing of the business there are couple of things an individual or an organization do, they facilitate