George Orwell's Animal Farm is a story of pure propaganda. Propaganda is a recurring theme and technique seen and used by characters in the book, as well as the author. Animal Farm is an allegory that focuses on the communist revolution in Russia. Being an allegory, events in the book accurately depict actual events in history that actually relate to propaganda.
Propaganda is a central element to the plot of Animal Farm. Propaganda is used by various methods in the book. These methods vary depending on who uses them. Characters in the book use them because of who they are. Orwell also uses propaganda, simply by writing this book. This book clearly shows his views on communism and events that took place in history.
Orwell uses political propaganda the most in his novel. As previously stated, the entire book represents his political views on historic events. For example, Comrade Napoleon, once in power, slowly makes them work harder and stray away from that perfect paradise that they were promised once rebelling from Jones. This reflects the betrayal employed by the Russian government. Another example is when the animals on the farm work harder, but the windmill is destroyed several times. Each time this happens, the animals are told to work harder to repair it. These were the same techniques used by the Russian government. Also, the class distinction that is created on the farm is an example of political propaganda. Towards the end of the novel, the pigs, dogs, and Napoleon get much more food and other privileges than the rest of the animals. This class distinction comes to exist contrary to their original reform ideas. All three of these previous examples are examples of political propaganda. They are political comments that are implied by Orwell. By using this story, Orwell successfully transmits his political views to the reader.
In Animal Farm, Orwell mostly employs the element of patriotism. Being an Englishman, Orwell is criticizing the communist regime in Russia. Also, since it was published in a time of war, World War 2, his work is most definitely going to have an impact on people's patriotism.
As far as the novel is concerned, Orwell also uses patriotism among the animals. There are numerous examples of this in the book. Comrade Napoleon employs these methods of propaganda, just to remain popular and in power. For example, the saying "Four legs good, two legs bad!" that is said many times over the course of the book, is pure propaganda. It is not surprising that Comrade Napoleon made this saying so popular. This saying, is the "plain folks" technique to propaganda. Using that saying, Comrade Napoleon is relating to the rest of the animals. As far as they can tell, Napoleon has four legs, so he must be a friend, which is also written in their Commandments. This is all to gain popularity among the animals, which is a device popularly used among politics in real life.
Another example is the use of "transfer" in the novel. It is no coincidence that all the animals listen to the pigs. This is because they are smarter than the rest of the animals. Because the pigs hold prestige over the other animals, the other animals are almost forced to follow them. Also, whenever something bad happens in the book, Squealer is sent to deliver a speech to the animals. Why is it that he ends every speech about a bad incident with "Surely, comrades, you do not want Jones back?" That line is propaganda at its ugliest. Finishing a speech with a line like that will leave people speechless, which is exactly why it is said. No animal on the farm would dare question that. No matter what bad event happens on the farm, whether its Napoleons fault or not, if Squealer says that line, nobody will question in it. That can be seen as using the "name calling" technique.
Orwell incorporates many symbols along the course of the book. Some of these include Jones as a symbol. Every time that Squealer...
Bibliography: Orwell, George. Animal Farm. Harcourt, Brace And Company, Inc: New York, 1946.
"Why communism is bad." http://www.usatoday.com/news/opinion/columnists/freeman/ncjf71.htm
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