Anik Telecom

Topics: Marketing, Mobile phone, Psychographic Pages: 4 (786 words) Published: August 23, 2013
Product Profile : Song List
01-Ki Bhule
03-Khoniker Kothopokothon
06-Aamai Khuji
08-Bhuley Jao
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Telecommunication Items
* Battery
* Travel Charger
* Phone Case
* Travel Charger
* MMC Card
* MMC Card Reader
* Hands Free
* Novelties
* Mobile Handset
* YAGI Antenna

Electrical & Electronics
* Voltage Stabilizer
* Power Inverter
* Fax
* SLA Battery/Car Battery 6-12 Vol
* Energy Saving Light
* Energy Light

* Key Board
* USB Cable

Analysis of the msrket strategies

Anik Telecom established in Year 1996 and mainly focus on mobile phone chargers and mobile phone batteries, Inverter, IPS, UPS, AA, AAA Alakaline and Li-Ion Battery, Energy Saving Lamp, Electric Fan, Solar Home System and other Telecommunication Material and Equipment which used for various application, such as Mobile Phone, Household Applications. To establish a successful company Anik Telecom had to set a strong and clear stategy and those marketing strategy can be divided into three sector. They are :

1. Segmentation
2. Targrting
3. Positioning

And on this categories Anik Telecom marketing strategy has been explain bellow :


A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another.

An ideal market segment meets all of the following criteria: * It is possible to measure.
* It must be large enough to earn profit.
* It must be stable enough that it does not vanish after some time. * It is possible to...
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