Analysis of Therm-Eze

Topics: Sales, Marketing, Market / Pages: 7 (1705 words) / Published: Mar 24th, 2008
Analysis of Therm-eze
Corporate Capabilities Analysis:
Mr. Mark Tanner bought Therm-eze from its inventor for a total price of $250 000 which included the Canadian manufacturing and distribution rights. He also obtained a 17 year patent on the product in Canada. Mark Tanner will spend 50 cents for the vinyl bag which will be produced by an outside vendor. The die which will be paid for by the Tanner Company will cost $1000. The sodium acetate solution which will be purchased by an Ontario Supplier will cost $1 per bag. When Mark Tanner bought the company from the inventor he received 150 000 stainless steel triggers and any additional triggers need it will cost $1.50 per unit. The felt covers and packaging will cost $0.75 per unit available from local suppliers. As well Mark Tanner pays one welder and three unskilled workers to complete the filling and sealing process a wage of $ 37.50 per hour. Also he hired Richard McKay an experienced sales person a salary of $ 40 000 per year (Preshing& Walters, N.D).
The Tanner Company has enough money to support taking on a new venture like Therm-eze. Mr. Tanner also shows that he is understands and is fully informed on how to start a business and where the money should go. He also hired a marketing manager with experience which will help launch the product.
Analysis of Therm-eze 2
Although Mr. Tanner has knowledge of where to put the finances in place he is not spending the time to understand the labour issues with making the product. Also he hired Richard McKay who does have experience in launching new products to the Canadian market but he may not have experience in the medical field which may cause problems in the future success of the business.
Human Resources
Mr. Tanner hired Richard McKay as the marketing manager to launch Therm-eze to the Canadian market. He has extensive sales experience which he has also introduced a number of products to the market. Mr. Tanner also hired

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