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Analysis of Mysore Sandal

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Analysis of Mysore Sandal
PART-A

1. EXECUTIVE SUMMARY

In the year 1918 the company came into existence under the name Government Soap Factory. Shri.S.G. Shastry a Science student went to UK for higher studies in Oil Technology. After returning to India, he conducted several experiments. He evolved with a soap perfume blend using sandalwood oil as the main base to manufacture the toilet soap & thus the famous ‘Mysore Sandal Soap’ took birth in the year 1918. The factory started functioning in its new premises from 1st July 1957. From this year onwards till date the factory has never looked back and it has achieved growth and development in production, sales and profits. The initially named Government Soap Factory was renamed as Karnataka Soaps and Detergents Ltd on 1st October 1980& its trademark is “SHARABHA”, The Company is a leading sandalwood soap manufacturer in the country, and they have demand for their products in both domestic as well as international market. The main objective of the study was to analyze the factors that influence the changeover of the soaps, to study the organizational function, to study the interdependence of these departments, to analyze the mode of awareness of Mysore sandal soap. The company’s phrase is “From the house of Mysore Sandal Soap”. Mysore Sandal Soap enjoys the highest share in the sandal soap segment. The training has exposed me to many facts of an organization and also helps me to gain practical knowledge and know about cooperation & relationship of each department in KS&DL.

PART-B
2. INDUSTRY PROFILE:

Soap is one of the commodities which have become an indispensable part of the life of modern world. Since it is non durable consumer goods, there is a large market for it. The whole soap industry is experiencing changes due to innumerable reasons such as government relations environment and energy problems increase in cost of raw material etc.

The changing technology and ever
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