An Essay on Procter and Gamble Company

Topics: Laundry detergent, Procter & Gamble, Detergent Pages: 14 (4044 words) Published: April 14, 2013

The Procter & Gamble Company, also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, USA. Its products include pet foods, cleaning agents and personal care products. Prior to the sale of Pringles to Kellogg Company, its product line included foods and beverages.[2] In 2012, P&G recorded $83.68 billion dollars in sales. Fortune magazine awarded P&G a top spot on its list of "Global Top Companies for Leaders", and ranked the company at fifth place of the "World's Most Admired Companies" list. Chief Executive Magazine named P&G the best overall company for leadership development in its list of the "40 Best Companies for Leaders. History

William Procter, a candle maker, and James Gamble, a soap maker, emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth Norris. Alexander Norris, their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was created. In 1858–1859, sales reached $1 million. By this point, approximately 80 employees worked for Procter & Gamble. During the American Civil War, the company won contracts to supply the Union Army with soap and candles. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products. In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water. The company called the soap Ivory. William Arnett Procter, William Procter's grandson, began a profit-sharing program for the company's workforce in 1887. By giving the workers a stake in the company, he correctly assumed that they would be less likely to go on strike. The company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities. The company's leaders began to diversify its products as well and, in 1911, began producing Crisco, a shortening made of vegetable oils rather than animal fats. As radio became more popular in the 1920s and 1930s, the company sponsored a number of radio programs. As a result, these shows often became commonly known as "soap operas."Procter & Gamble headquarters in Downtown Cincinnati, Ohio. Operations

As of July 1, 2011, the company structure is categorized into two "Global Business Units" with each one further divided into "Business Segments" according to the company's 2011 Annual Report. Dimitri Panayiotopoulos is Vice Chairman of Global Business Units. * Beauty segment

* Grooming segment
* Health Care segment
* Snacks & Pet Care segment
* Fabric Care & Home Care segment
* Baby Care & Family Home Care segment

List of Procter & Gamble brands
* Ariel laundry detergent
* Bounty paper towels, sold in the United States and Canada * Braun, a small-appliances manufacturer specializing in electric razors, coffeemakers, toasters, and blenders * Charmin bathroom tissue and moist towelettes

* Crest toothpaste
* Dawn dishwashing detergent
* Downy fabric softener and dryer sheets
* Duracell batteries and flashlights
* Febreze Odor control/Freshener
* Fusion five blade cartridge and razors.
* Gain fresh smelling liquid and powder laundry detergents, liquid fabric softener,dryer sheets and dish washing liquid * Gillette, variety of razors for men and women, shaving cream for men, body wash for men, shampoo for men, deodorant and anti-perspirant for men * Head & Shoulders shampoo

* Iams dog and cat foods
* Innova Natural cat foods
* Lenor fabric softener
* Olay Personal and beauty products
* Oral-B inter-dental products, such as Oral-B Glide
* Pampers &...
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