References: Boone, L. E., & Kurtz, D. L. (2004). Contemporary Marketing. (11th Ed). Mason, OH: South-Western, a division of Thomas Learning…
colleague and mentor Bob Dirksing comes up with a novel effective solution for tooth whitening. Bob…
The target market for Crest 3D whitestrips are individuals. These men and women are in the age range of 18 to 65 years old and still have their natural teeth. These individuals give great care to their personal stature in terms of hygiene and grooming. They are individuals who have little disposable income and seek quality, convenience and value. (). These individuals are influenced by media images of the perfect body or the perfect smile. Those images from movies, television, magazines seduce these targeted consumers to buy products to enhance or improve the perception of their personal image. Another influencer is peers pressure to look a certain way based on society’s acceptable standard of how white teeth should be and what a great smile should look like.…
Procter & Gamble (P&G) is a leading manufacturer of personal and home care products. P&G is an international company that operates in 40 different countries.…
* The twin towers that house the corporate headquarters of Procter and Gamble are not a tourist attraction, but many visitors to our city find it interesting just to get a glimpse of this corporate giant. P&G, the largest consumer goods company in the world, had its humble beginning in Cincinnati in 1837. William Procter, a candle-maker, and James Gamble, a soap-maker's apprentice, married sisters and decided to become…
The Crest product line includes toothpaste, toothbrushes, dental floss, whitening products, and mouthwash. Each of these products has several variations, creating a program of oral care for everyone.…
For the last two decades, the ADA Council on Scientific Affairs has monitored the development and the increasing numbers of tooth whitening products. As the market for these products grew, the Association recognized a need for uniform definitions when discussing whiteners.…
Crest is a brand of toothpaste made by Procter & Gamble in Germany and in the United States of America and sold worldwide. Crest was introduced in the United States in 1955. The Crest brand has also been associated with about twenty brands of dental care products, including toothpaste, toothbrushes, mouthwash, dental floss, as well as a tooth-whitening product called Crest Whitestrips. Examples of toothpastes include Crest Pro Health, Crest 3D White, Crest Tartar Protection, Crest Whitening and Scope flavored toothpaste. From 2004 to 2010, Crest sold dental floss under the Crest Glide brand, which is now called Oral-B Glide. The original Crest logo was designed by Donald Deskey.…
Throughout the twentieth century, Procter & Gamble continued to prosper. The company moved into other countries, both in terms of manufacturing and product sales, becoming an international corporation with its 1930 acquisition of the Newcastle upon Tyne-based Thomas Hedley Co. Procter & Gamble maintained a strong link to the North East of England after this acquisition. In addition, numerous new products and brand names were introduced over time, and Procter & Gamble began branching out into new areas.…
Additionally, Colgate marketed two products with almost the same branding, Simply White and Simply White Night: this strategy could be utilized to market Whitestrips as well: generating both a Whitestrips as well as a Whitestrips for night in order to mitigate the advantage of marketing (both products seemed quite similar for day and night, but having Whitestrips for night would lower any competitive advantage offered by the concept of Simply White Night).…
The name P&G combines William Procter with James Gamble - Procter & Gamble. On April 12, 1837, they started producing and selling their soap and candles. On August 22, they formalized their business relationship by pledging $3,596.47 a piece. The formal partnership agreement is signed on October 31, 1837 what began in 1850 as a small, family-operated Soap and Candle Company now provides personal care of superior quality and value to consumers in 140 countries. Since 2000, the P&G president and chief executive A.G. Lafley leads community consists of nearly 98,000 people working in almost 80 countries worldwide.…
Earlier in India, oral hygiene was the domain of local home made ayurvedic powders and natural herbs. The history of toothpaste industry in India can be traced back to the year 1975. Now, the awareness regarding oral hygiene in the Indian society has increased and thus many companies have come up with their brands of toothpaste. The first toothpaste to enter the Indian market was Colgate. In recent years the Industry has shown impressive growth rate of 18.6%. Both the Gel and Cream segment of toothpaste industry are growing at a fast pace. The growth is particularly prominent in the urban areas. In Urban India, the usage of toothpaste per person per year is more than 190gms.…
Presently Colgate Dental Cream holds 52% of market share. HUL’s Close up lies far behind with 23% of the existing market share. The third player in the marketplace in terms of market share is Colgate Gel with 10.5% of the market share. That leaves 14.5% market share for other Brands like Pepsodent, Pepsodent G, Promise, Babool, Sensofoam, Forhans, Cibaca, Neem, Vicco etc. The toothpaste market is presently valued at Rs. 750 crores out of which the Gel segment has already bagged 1/3rd portion of it. The Gel segment presently stands at Rs. 248 crores and is growing at a rate much faster than Cream. In India toothpaste usage as compared to other countries is very low which signifies about the potential of the market. In Urban India the usage of toothpaste per person per year is just 190gms. Where as it is 200gms of toothpaste per person per year in developing countries as Indonesia and Thailand. In developed countries as USA and other…
Procter & gamble (P&G) is a leading global consumer products company founded in 1837 with $76.7 billion in sales in 180 countries. P&G is famous for their brand names like Tide, Gillette, Pantene and many others. It competes in 26 distinct product-category markets such as hair care, cosmetics, paper towels, skin care, oral care, blades and razors, diapers and fabric care.…
William Procter, emigrating from England, established himself as a candle maker in Cincinnati, which was a busy center of commerce and industry in the early nineteenth century. And James Gamble, arriving from Ireland, apprenticed himself to a soap maker. The two might never have met had they not married sisters Olivia and Elizabeth Norris, whose father convinced his new sons-in-law to become business partners.…