An Assignment on Web Design

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DECO1400 Web Design: Assignment 1 | April 12
2013
| Student Number: 4321386 | |

Executive Summary:
I have been given the task to design a web based personal portfolio of myself aimed at potential employers. The website functions as an online resume for employers to view at their leisure. It will have number of pages containing data that would be sought after by employers. The webpage must be designed in a way that would appeal to employers in the field I wish to be hired in. I have chosen to advertise myself as a student studying to be a software engineer.
Goals
The planned website must be at least five pages in length, must be designed to accommodate my target audience being possible employers, must have a consistent and appropriate structure and should have an appropriate and pleasing visual design. Implementation is not necessary for this project. In order to best suit the planned website to the target audience I plan to make two personas of possible employers and from them four scenarios, the task only requires one persona and two scenarios but I believe that one is not enough to cover all potential employers. In order to make possible implementation successful the content of the website must be outlined, organised, categorised and properly structured. Along with the organised content a series of wire frames will be made displaying the physical layout of the website as well as the location of the content within the pages. Accompanying the wire frames a series of screen mock ups will be supplied displaying a potential style to be used. These will come with a style guide detailing features in the mock ups.
Audience:
Analysing my target audience is the most important element in creating a successful webpage. A proper analysis can result in features of the webpage that will successfully entice my target audience, being potential employers, to properly browse the webpage. A good way to analyse a target audience is through the creation of

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