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Aldi in Australia 2

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Aldi in Australia 2
Aldi in Australia

Executive Summary

Based on the case provide to us that was put together by Ingrid Bonn, School of Business, Bond University. A report was prepared that will enable the company to analyze its current position in the market and help ensure that they start to further grow and capture the entire Australian market.
An internal and external analysis was conducted in order to ensure that all the facts and figures surrounding Aldi was accurate. With the help of all these details we were able to gather an idea of what the market is like currently and also with an industry analysis that was carried out we were able to find out the major players in the Australian market at the moment and we have also provided recommendations to Aldi, Australia in order to ensure they can grow and capture the market as to their benefit they provide a strategy which can capture an audience of offering quality products at low cost.

Table of Contents

Executive Summary 2 Introduction 4 Macro Environmental Analysis 5 Industry Analysis 6 Porter’s Force Field Analysis 6 Buyer Power 6 Supplier Power 6 New Entrants 7 Substitute 7 Rivalry 7 Strategic Group Analysis 8 Internal Environmental Analysis 9 Value Chain Analysis 9 VIRO framework 9 SWOT Analysis 9 Recommendations and Justification 10 Conclusion 10 Appendix 11 Appendix 1 Background of Aldi 11 Appendix 2 11 Appendix 3 – Porters 5 Forces Diagram 12 Appendix 4 – SWOT Analysis 12 Appendix 5 – Value Chain Analysis 14 Appendix 6 – VRIO Framework 15 References 18

Introduction

This report is being compiled on the request of Aldi Australia. Through this report we are going to be analyzing the management strategies being used by the organization at the moment and provide Aldi with various recommendations on what steps they would have to take to grow and expand operations in the future.
The current market by which Aldi operates in can be characterized using Porter’s Force



References: Mills, G 2003, ‘Buyer Power of Supermarkets,’ Agenda, vol. 10, no. 2, pp. 145-162. Moore, S. & Wen, J.J., 2007. Strategic management in Australia and China: The Great Leap forward or an Illusion?. Journal of Technology Management in China, 2 (1), p.10-21. Tutor2u, (n.d). Retrieved on 12th December 2010 from the website http://tutor2u.net/business/strategy/value_chain_analysis.htm Thompson, A. & Strickland, A. (2001). Strategic Management. Twelwth Edition. Australia: McGraw Hill.

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