Preview

Aldi & Lidl: International Expansion of Two Grocery Retailers

Powerful Essays
Open Document
Open Document
2592 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Aldi & Lidl: International Expansion of Two Grocery Retailers
Aldi & Lidl: International Expansion of Two Grocery Discounters

Summary by Sabrina Digruber, Andrea Dirl, Franz Freidl, Markus Freitag, Ibolya Gliga

1. Aldi’s History ............................................................................................................................................ 3 2. Lidl History ............................................................................................................................................... 3 3. Questions ................................................................................................................................................. 5 Question 1: .................................................................................................................................................. 5 International Expansion of Aldi and Lidl ................................................................................................... 5 Degree of freedom ................................................................................................................................... 5 Resource & efficiency .............................................................................................................................. 6 Technological aspects .............................................................................................................................. 6 Emerging markets .................................................................................................................................... 6 Economic Factors .................................................................................................................................... 6 Question 2: .................................................................................................................................................. 7 Question
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    5 Hour Energy Shot Business Proposal for the United Kingdom Expansion
    • 10938 Words
    • 44 Pages

    5 Hour Energy Shot Business Proposal for the United Kingdom Expansion

    Executive Summary.…………………………………………………….…………………………..….2 Which Product and Why?………………………………………………………………………………4 Target Consumer Market…...……………………………………………………………………….…6 Labor Cost, Availability……...…………………………………………………………………………10 Macroeconomic condition………………………………………………………………..………….…12 Technology...………………………………………………………………………………………….…14 Growth...……………………………………………………………………………………………….…15 Key challenges/Risk/Political stability/Corruption...……………………………………………….…16 Logistics……………………………………………………………………………………………….…18 Marketing Channel..………………………………………………………………………………….…19 Tariff/Foreign Trade Agreement…………………………………………………………………….…22 Domestic and foreign competition…………………………………………………………………..…23 Cultural Distance….………………………………………………………………………………….…25 Mode of Entry….….…………………………………………………………………………………..…27 Obstacles………….…………………………………………………………………………………..…28 Key Sources of Funding……………………………………………………………………………..…29 Economic Indices..………………………………………………………………………………….…..25 Bibliography…………………………………………………………………………………………...…32…

    • 10938 Words
    • 44 Pages
    Better Essays
    Read More
  • Powerful Essays

    Unit Four: Principles of Supporting Change in a Business Environment
    • 1515 Words
    • 7 Pages

    Unit Four: Principles of Supporting Change in a Business Environment

    • International (competitors' behaviour, economy, economic trends, tax, interest rates, exchange rates and trade issues)…

    • 1515 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Nvq Level 2 in Business and Administration
    • 1002 Words
    • 5 Pages

    Nvq Level 2 in Business and Administration

    • International (competitors' behaviour, economy, economic trends, tax, interest rates, exchange rates and trade issues)…

    • 1002 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Principles of Supporting Change in a Business Environment
    • 1383 Words
    • 6 Pages

    Principles of Supporting Change in a Business Environment

    • International (competitors' behaviour, economy, economic trends, tax, interest rates, exchange rates and trade issues)…

    • 1383 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Target's International Marketing Strategy
    • 210 Words
    • 1 Page

    Target's International Marketing Strategy

    Adjust the pricing of products based on geographic area, to meet the needs of consumers while maintaining a positive margin in revenue.…

    • 210 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    MID TERM STUDY GUIDE
    • 4723 Words
    • 13 Pages

    MID TERM STUDY GUIDE

    BUSN 115 Week 2 Discussions 1 International Trade or Stay Close to Home? Posted by All Students 50 PagesMost of the world’s population lives outside the United States. However, many U.S. companies, especially small businesses, still do not engage in international trade. Why do you think this is the case? If you were a small business owner, would you want to engage in international trade? Why? Why not? What impact would your endeavors in international trade have on your business? Why?BUSN 115 Week 2 Discussions 2 Industrialized Versus Developing Posted by All Students 43 PagesThe United States is considered to be an industrialized nation because we have such a high standard of living. Countries with lower standards of living are considered to be emerging or developing nations. What factors prevent developing countries from becoming developed? Why? What are the responsibilities of industrialized nations to developing nations in this regard? Why?…

    • 4723 Words
    • 13 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Scope of International Operations Walmart
    • 1286 Words
    • 6 Pages

    Scope of International Operations Walmart

    International operations for Bally's Total Fitness and Wal-Mart are responsible for a significant amount of growth as well as profitability. Bally's is the largest, and only nationwide, commercial operator of fitness centers, with approximately four million members and nearly 430 facilities located in 29 states, Canada, Asia, Europe and the Caribbean. As of June 30, 2005, Bally's opened fitness centers in over 45 major metropolitan areas representing 63 percent of the United States population and over 16 percent of the Canadian population. The Company introduced its first international Bally's facility in Nassau, Bahamas through a franchise agreement with Doctor's Hospital, the leading for-profit medical institution in the Caribbean region. Bally's also has a joint venture agreement with China Sports Industry Co. (CSI), the largest publicly traded company related to sports and fitness in China. The joint venture includes opening Bally's in major cities such as: Beijing, Shanghai, Taiwan, Thailand, Singapore, Malaysia and the Philippines. This joint venture with CSI took place in June 2002 estimating 50 to100 Bally's to be opened in Asia over the next five years. Along with CSI, Bally's has a joint venture with Holmes Place, the leading operator of premium health and fitness clubs in Europe. This will help to expand the Bally Total Fitness name brand in Western Europe and bring the Holmes Place brand name to the United States. Korea is one of Bally's strong franchising successes. "Growing the brand through international franchising efforts is a strategy that ensures we maximize our growth while incurring no capital costs for the company," said Paul Toback, president and chief executive officer, Bally Total Fitness. "By offering high-quality, affordable fitness solutions to the ever growing health and fitness needs of the South East Asia population, Bally's can continue to solidify its position as a true global leader in fitness…

    • 1286 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Nyu Emba Essay
    • 731 Words
    • 3 Pages

    Nyu Emba Essay

    Several new global trends are particularly shaping business today. No one economy is isolated; US markets are dependent on European and Asian markets and vice versa. Greek debt has an impact on US banks, which in turn not only impact the Greek but also the global economy. The labor force is dealing with multi-cultural issues like serving customers online via phone or Internet from another country. Amidst these trends one of great interest to me is the increasing prominence of developing markets.…

    • 731 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Target Corporation: Globalization And Its Impact On International Marketing
    • 3287 Words
    • 14 Pages

    Target Corporation: Globalization And Its Impact On International Marketing

    Globalisation had an increasingly significant impact on international marketing. As the cost and complexity of operating in overseas market has been reduces by globalisation, more and more markets are now becoming open to international organization. This system has resulted into increased market competition which in turn increasing the importance of effective international marketing. Most of the companies want to explore themselves in international market rather than becoming a player in a long held domestic market. All in all, this paper aims at explaining and defining the strategies through which international organizations can adapt to the ever changing environment, tastes and preferences of customers…

    • 3287 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Good Essays

    Why Has Wal-Mart Viewed International Expansion as a Critical Part of Its Strategy?
    • 548 Words
    • 3 Pages

    Why Has Wal-Mart Viewed International Expansion as a Critical Part of Its Strategy?

    The Bretton Woods Conference of 1944 proposed the creation of an International Trade Organization (ITO) to establish rules and regulations for trade between countries. The ITO charter was agreed at the UN Conference on Trade and Employment in Havana in March 1948, but was blocked by the U.S. Senate (WTO, 2004b). Some historians have argued that the failure may have resulted from fears within the American business community that the International Trade…

    • 548 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Aldi Marketing Mix
    • 898 Words
    • 4 Pages

    Aldi Marketing Mix

    1. Product – The good or service for the target need such as benefits, branding, physical goods, services…

    • 898 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Wal-Mart Goes Global
    • 2842 Words
    • 12 Pages

    Wal-Mart Goes Global

    Wal-Mart’s Global strategies related events that position the company to leverage its global scale to reduce costs of goods, accelerate speed to market, and improve the quality of products.…

    • 2842 Words
    • 12 Pages
    Better Essays
    Read More
  • Best Essays

    Strategic Analysis Of ALDI
    • 3647 Words
    • 12 Pages

    Strategic Analysis Of ALDI

    Aldi Sud Business, (2013), “Aldi Sud Business”, Aldi Sud, Available at https://unternehmen.aldi-sued.de/de/ueber-aldi-sued/unternehmen/, Accessed 24 November, 2013.…

    • 3647 Words
    • 12 Pages
    Best Essays
    Read More
  • Powerful Essays

    What Effect Might Tesco Plc Planned International Expansion Have on the Countries in Which It Creates New Outlet?
    • 2372 Words
    • 10 Pages

    What Effect Might Tesco Plc Planned International Expansion Have on the Countries in Which It Creates New Outlet?

    What effect might Tesco Plc planned international expansion have on the countries in which it creates new outlet?…

    • 2372 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Bella Healthcare India
    • 551 Words
    • 2 Pages

    Bella Healthcare India

    4. Both the demand and purchasing power of the emerging market (such as India) are growing.…

    • 551 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics