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Ad Essay: Cinnabon

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Ad Essay: Cinnabon
Cinnabon Emotions Have you ever had a cinnamon roll? Have you ever had a Cinnabon cinnamon roll? Or maybe you have just heard of the Cinnabon bakery. Whatever the case may be, I am sure everyone has come across a Cinnabon at some point. Founded in Seattle, Washington in 1985 and now based in Atlanta according to cinnabon.wordpress.com, Cinnabon is now a large, world famous bakery which is well renowned for its delicious cinnamon rolls. Now most of us, if not all, have had a Cinnabon cinnamon roll. Maybe even just smelled it being made as you walk passed one at your local shopping center. The aroma is as pleasing as its taste. But, if Cinnabon is so good, why is it that we only buy it on certain occasions? What if those occasions could be linked to our emotions or how our day is going as opposed to just our senses or appetite. We will be looking into detail on how advertisements such as this one by Cinnabon sends messages to our minds that not only trigger our appetites but stir up emotions as well. Also, we will focus on how Cinnabon uses its age and credibility along with simple logic to attract customers and flaunt its product. Now you may ask yourself, but how could wanting to purchase a Cinnabon be linked to the way we feel? Well, this particular ad nudges at just that in numerous ways. By boldly presenting its delicious looking cinnamon bun, drenched in vanilla flavored icing on a close up. followed by nice, warm, shades of brown, and finally topped off with the famous Cinnabon logo, It causes a sort of stop and stare reaction as your senses and emotions are all vigorously boggled and bombarded by past experiences and appetizing smells and tastes. On this ad individually, it states the following in italicized text as if to point out importance or meaning. It says, “Time to eat your feelings again.” this play on words is used to spark an interest in the customers mind. Not only does it present its product very nicely and clearly, but its also uses word


Cited: Pages Cinnabon. Advertisment. Slacktory.com, n.d. Web. 26 April, 2012. Cinnabon. News. Cinnabon.newsroom.com, Cinnabon PR. Web. 24 July, 2012.
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