Act Ii Boutique Imc

Topics: Retailing, Sales, Brand / Pages: 24 (5831 words) / Published: Feb 10th, 2013
Act II Boutique is an upscale consignment store that offers a wide range of clothing, jewelry, shoes and purses. The store was opened in August by Debbie Adkins, a former human resources vice president from Texas. As the sole proprietor of Act II Boutique, she is also the only employee and the primary contributor to her marketing and promotional efforts. Throughout our integrated marketing communications plan, we have kept this in mind so that Debbie can easily execute the plan. MARKETING MIX
Product
Act II Boutique offers many different products. The boutique is separated into three sections including the New Clothing Boutique, Handbag Boutique and the Upscale Designer Boutique. In the New Clothing Boutique, there are clothes for sale that come straight from wholesalers and have not been consigned. For the Handbag Boutique, customers are offered both new and used handbags. Some of the designer brands include Coach and Michael Kors. The Upscale Boutique includes consigned upscale clothes that have been supplied to Debbie. Brands include Coldwater Creek, Aeropostale, Chicos and Talbots. In addition to selling products in store, she also posts some products onto Craigslist. This is limited to her 30-day sales such as the $9.99 jeans sale. Debbie acquires the inventory through two methods. First, she searches for new items she wants to purchase from Topena Marie and Vocal. She receives consignment items from individuals bringing in items they’d like to sell to her. After agreeing on a price, it is placed in the boutique. The original owner doesn’t receive her portion of the profit until the item is sold. Price
Act II Boutique’s prices range from $1.99 to $159. These prices are lower than other consignment shops and boutiques in the Des Moines area. These prices are determined depending on the quality of product, brand, style and current items in stock. Additionally, Debbie prices items higher if there is a limited supply of the product in Des

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