April 30, 2012
In today’s marketing companies have taken bigger steps in reaching higher goals to sell more product and project a better image of the company. Though some of their steps to being successful are very good, others such as Abercrombie & Fitch have cost them lawsuits for not hiring people that project the company’s image. Who according to Steven Greenhouse “businesses are openly seeking workers who are sexy, sleek, or simply good-looking.” (Greenhouse 1).
For example, Companies such as Abercrombie & Fitch look to project their image and they as well as any other company look to prosper and grow. They have used a method of hiring good-looking people or what they call “Brand representatives” (Greenhouse 2) who they think will represent the company in a good way and will attract customers. It is not wrong or illegal but some people may see it as a discrimination against people who do not meet the company’s standards. Stephen J. Roppolo says, “Hiring someone who is attractive is not illegal per se. But people’s views on what is attractive may be influenced by their race, their religion, or age” (Greenhouse 3).
Furthermore, Abercrombie & Fitch have been sued for not hiring people because of their looks or just because they simply do not reflect the company’s image. This should not be a reason for people to sue a company. In my opinion I would not sue a company because they didn’t think I would be able to reflect their image. In a way that gives a company their unique side besides just selling nice clothes or good products.
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