Abc Furniture Mfr

Topics: Marketing / Pages: 16 (3906 words) / Published: May 15th, 2013
Executive Summary

ABC FURNITURE MFR will be incorporated in the state of Industry Market, and will consist of two stockholders: Torcatoru Iulia and Zapartan Andra. The operational facilities will be located separately from the administration offices. Start-up costs have been projected with the bulk being provided by Mr. John Houseman, former owner of Kustom Kabinets. He has agreed to hold the equipment cost as a private note.

ABC FURNITURE MFR is a manufacturer of office furniture, with one location in Spokane, Washington.AFM is a start-up manufacturing firm. Along with a significant level of its own capital, TWM hopes to initially make a successful effort to secure start-up financing to begin operations.

TWM is looking to conduct operations at its location to meet an ever-growing level of demand for heavy equipment machinery products. The company's initial product offering will include the "Widget Basic," "Widget Deluxe," and "Widget Premium." These products are expected to be very popular among commercial construction companies because of their versatility and accurate control capabilities. Strong contact relationships and referral networks among commercial construction company owners are expected to allow for a rapid entry into this market.

1.1 Objectives

1. Develop a sustainable start-up business that is profitable.
2. Exceed customers' expectations for service and product
3. Offer our customers affordable quality furniture that will last.
4. Create a healthy, creative, respectful, and fun office and workshop environment for our clients.
5. Accessible website that is entertaining to surf.
6. To be a top furniture manufacturer to luxury offices in the regional market.
7. To have a showroom within 3 months in a prominent retail space.
8. Decrease production costs by increasing design efficiency.

1.2 Mission

ABC FURNITURE MFR helps create pleasant, productive office environments with well-designed furniture that

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