3dtv

Whitepaper

3D and the future of television
Rob de Vogel [e-mail] www.birdseyeholding.com
(Version 1: June 1 st , 2010)

This whitepaper discusses developments in 3D - technology, markets, standards, content and more and investigates the possible impact on the future of television.

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Introduction _________________________________________________________________ 2 3D around us_________________________________________________________________ 2 Why 3D now _________________________________________________________________ 4 Some basics in 3D_____________________________________________________________ 4 Standards for 3D content ______________________________________________________ 7 Standards for 3D TV distribution _______________________________________________ 11 3D content creation approaches _______________________________________________ 15 Current 3D Live production tools _______________________________________________ 20 Early 3D TV experiments and showcases ________________________________________ 21

10. 3D and television rights _______________________________________________________ 22 11. The future __________________________________________________________________ 23 12. References __________________________________________________________________ 26

3D and the future of television

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1. Introduction
This whitepaper discusses developments in 3D (technology, standards, markets, content and more) and investigates the possible impact of all this on the future of television. Starting point in the paper is the recent phenomenal success of 3D in the cinema, but also the emergence of 3D elsewhere – from advertisements in shopping malls to content on mobile phones. This is followed by two short sections on the fact that 3D in the living room has become feasible as a result of technological progress (HD, signal processing power, etc.) and some basics on perceiving 3D, with a focus on

References: 1 2 Box Office MOJO, 17 May 2010 “Media Salles at the 63rd Cannes Film Festival” – Press release by Media Salles. DGT Online Informer 3 http://en.wikipedia.org/wiki/Ocular_dominance 4 “This thing called 3D”, www.schubincafe.com 5 “Switchable lenticular based 2D/3D displays”, Dick K.G. de Boer et. al. Philips Research Europe 6 “Panasonic Full HD strategy”, Storage Devices Business Strategy Office, Panasonic Corporation, Masayuki Kozuka 7 ISO/IEC JTC1/SC29/WG11, “Text of ISO/IEC FDIS 23002-3 Representation of Auxiliary Video and Supplemental Information”, Doc. N8768, Marrakech, Morocco, January 2007. 8 ISO/IEC JTC1/SC29/WG11, “Text of ISO/IEC 13818-1:2003/FDAM2 Carriage of Auxiliary Video Streams”, Doc. N8799, Marrakech, Morocco, January 2007.” 9 www.3D-ONE.com 10 “Panasonic Full HD strategy”, Storage Devices Business Strategy Office, Panasonic Corporation, Masayuki Kozuka 11 Digital Entertainment Group. Technology Committee 3D White Paper, 2009 DEG 12 “3D TV Standards: Which is the dog, and which is the tail?”, David Wood, DVB Scene 13 www.cinehire.co.uk/about.htm 14 “3D Throughout the video chain”, ICIS’06 Conference, Rochester, Bart Barenbrug, Philips 3D Solutions 15 West Wing Studios for Columbia Studios 16 “BlueBox” – whitepaper, Stefan Bohrer, Philips 3D Solutions 17 http://www.tridef.com/conversion by DDD Group Plc 18 http://pro.sony-asia.com/pressrelease/asset/390949/section/broadcastreleases&printLink 19 http://www.technicolor.com/en/hi/about-technicolor/technicolor-news/all-newsarticles/2010/technicolor-at-dimension-3-forum 20 Norbert Hildebrand, “What does 3D add to the Masters”, Insight Media, dated 2010-04-09 21 “Media, Brands & Marketing Major events”, TV Sports Market, www.sportbusiness.com 22 Francis Tellier: http://broadcastengineering.com/production/tellier-confident-world-cup-success-0506/ 23 photo courtesy of Boyd MacNaughton, NuVision 3D and the future of television Page 26