Promote Products & Service
Analysis& Present Research Information
Assessment Project
Prepared for: Henry Forte
Prepared by:
VinhNguyen Thanh Student No: 368655074
Erick S. Tendean Student No: 375162008 Content
1. Introduction 2. Business ideas 3. Requirements to success in my business 4. Entrepreneurship 5. Objective 6. SWOT Analysis 7. Financial, Legal, Marketing, Operational and Business viability 8. Conclusion 9. Reference
Page 1
1/ Introduction:
After the 3D movie blockbuster of American film called "Avatar" released worldwide in 2009, a lot of cinemas in the world also start the movie with this technology. In particular, a few years ago, to demand of customers as well as improving the quality of business, there are many investors have invested ' '3D coffee ' '.
3D Coffee is gradually developing into a movement entertainment healthy. It looks like a new air crept into the lifestyle of young people.
2/ Business idea: * Create a unique coffee shop, where customers can enjoy nice coffee cups and watch blockbuster movies together. * Establishing a high-speed system of wireless for customers can access free. * This would be an ideal location for family or couple want to relax and talking.
3/ Requirements to succeed in your business: * Location: The first restaurant should be located in a busy residential area to attract a lot of customers in Sydney. After the first 3D restaurant succeeds, there is more 3D coffee shops will be opened. When brand of shop was known in a lot of cities, we should get franchised and starting this business in other big cities.
Page 2
* Pricing strategy: Give customer a price of product consistent with cost rate. Organizing regular promotions to customers and discount special days.
Assessment Project
Prepared for: Henry Forte
Prepared by:
VinhNguyen Thanh Student No: 368655074
Erick S. Tendean Student No: 375162008 Content
1. Introduction 2. Business ideas 3. Requirements to success in my business 4. Entrepreneurship 5. Objective 6. SWOT Analysis 7. Financial, Legal, Marketing, Operational and Business viability 8. Conclusion 9. Reference
Page 1
1/ Introduction:
After the 3D movie blockbuster of American film called "Avatar" released worldwide in 2009, a lot of cinemas in the world also start the movie with this technology. In particular, a few years ago, to demand of customers as well as improving the quality of business, there are many investors have invested ' '3D coffee ' '.
3D Coffee is gradually developing into a movement entertainment healthy. It looks like a new air crept into the lifestyle of young people.
2/ Business idea: * Create a unique coffee shop, where customers can enjoy nice coffee cups and watch blockbuster movies together. * Establishing a high-speed system of wireless for customers can access free. * This would be an ideal location for family or couple want to relax and talking.
3/ Requirements to succeed in your business: * Location: The first restaurant should be located in a busy residential area to attract a lot of customers in Sydney. After the first 3D restaurant succeeds, there is more 3D coffee shops will be opened. When brand of shop was known in a lot of cities, we should get franchised and starting this business in other big cities.
Page 2
* Pricing strategy: Give customer a price of product consistent with cost rate. Organizing regular promotions to customers and discount special days.
References: * Principles of Marketing (26/09/2011) 5th edition, Person Australia.